Jennie Kim (professionally known as Jennie) made a heartwarming gesture after BLACKPINK’s new merchandise was revealed.

Praising the new launch via her Instagram Stories how much do you like that The global chart-topper has released the collection of plush BLACKPINK smiley face pillows.

However, much to fans’ delight, her Odd Atelier glowing logo featured a soft pillow in the center.

Fans couldn’t help but notice the strategic placement of the flower against the backdrop of the giant logo, and took to social media platforms to express their admiration.

One fan happily exclaimed: “The way Jennie promotes BLACKPINK merchandise with her brand logo in the background is everything, I love her [crying emoji]”.

Another fan couldn’t contain his admiration black venom The singer said: “OMG Jennie is using her label logo to promote BLACKPINK merchandise…I love her #JENNIE.”

In addition to Jennie’s move, YG Entertainment has also collaborated with renowned artist Takashi Murakami on new merchandise for the critically acclaimed Korean girl band.