Asus ZenBook 14 OLED laptop with Intel’s AI chip launched in India: Price, features

The AI ​​PC era has begun in India and Asus is one of the first brands to launch its new ZenBook lineup with an Intel AI chip. The new ZenBook 14 OLED models are powered by the latest Intel Ultra processors, so it looks like the 14th generation moniker is finally coming to an end. Asus is giving its premium ZenBook a hardware upgrade without making too many changes to the design.

Asus ZenBook 14 OLED price in India

The Asus ZenBook 14 OLED lineup starts at Rs 99,990 for the base variant with Intel Core Ultra 5 with 16GB RAM, going up to Rs 1,20,990 for the 32GB RAM model with Intel Core Ultra 7 processor and AI EVO chip. The new ZenBook lineup will be available online in the country from January 31.

Asus ZenBook 14 OLED Features

The ZenBook 14 OLED weighs just 1.2 kg which has been a feature of this lineup for years. It features a new 3K OLED display that supports a 120Hz refresh rate, which is a welcome addition to the laptop. You also have the option to choose between touch and non-touch screen variants. Asus hasn’t done much with the design of the ZenBook and when you have military-grade durability, there’s little to change.

So, most of the changes have been made on the hardware side, especially with the new Intel Core Ultra processors that go up to 32GB of RAM and 1TB of storage. The brand is now offering a minimum of 16GB RAM with its new lineup, which seems to be in line with Microsoft’s needs for AI PCs.

Speaking of which, Intel is really relying on the AI ​​aspect of its processors to do the heavy lifting in the coming years. It’s early days yet but AI can help you better understand your PC usage, control battery levels and guide you with various AI tools. You get a full-HD quality webcam and it’s the only security option on this laptop.

The laptop has a battery that supports 65W charging and the AI ​​should help manage its load to some extent. All the major ports are covered, dual Thunderbolt, a USB 3.2, HDMI, and a headphone jack. Asus has equipped the laptop with 2 built-in Harman-Kardon certified speakers.