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Americans $4 billion will be given to nonprofits in 2025, up from $3.6 billion in 2024, according to estimates from the nonprofit organization GivingTuesday.
More people volunteered their time this year on the Tuesday after Thanksgiving, which fell on December 2 and has become a major fundraising day for nonprofits. This year, 11.1 million people in the US volunteered, up from 9.2 million last year.
GivingTuesday began in 2012 as a hashtag and a project of the 92nd St. new york And it has since become an independent non-profit organization. The organization estimates how much was given and how many people volunteered using data from a variety of donation platforms, payment processors, and software applications used by nonprofits.
Woodrow Rosenbaum, GivingTuesday’s chief data officer, said both the number of people giving and the total amount donated are likely to increase this year as people seek a sense of belonging and connection.
“Generosity is a really powerful way to get it,” he said in an interview with The Associated Press. “But I think mostly it’s just that when people see a need, they want to do something about it and GivingTuesday is an opportunity to do that in a moment of celebration as opposed to crisis.”
He’s seen the average donation size increase over time and said people may also be looking for additional ways to give.
,self service This is a way you can increase your impact without spending money,” he said.
Not everyone who volunteers their time does so through a nonprofit. They can volunteer with mutual aid groups or by helping family members or neighbors, he said.
A significant portion of charitable giving to nonprofits occurs at the end of the calendar year and GivingTuesday is the unofficial beginning of what nonprofits think of as the giving season. The combination of economic and political uncertainty means it is difficult to predict how generous donors will be this year. Rosenbaum said the generosity shown on GivingTuesday this year is extremely encouraging for what the rest of the giving season will be like.
“We really hope that nonprofits and community groups see this as an opportunity that we’re in a moment of abundance and people are ready and willing to help,” Rosenbaum said.
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Associated Press coverage of philanthropy and nonprofits is supported through the AP’s collaboration with The Conversation US, with funding from the Lilly Endowment Inc. AP is solely responsible for this content. For all of AP’s philanthropy coverage, visit https://apnews.com/hub/philanthropy.