National trust A significant increase in the youth joining its membership plan has been reported, its annual report revealed an increase in sign-up between 18 and 25 years old.
More than 40,000 people attended the group between March 2024 and February 2025, which marks sufficient increase for conservation donations.
This trend suggests that with the initial insight to the current financial year, the membership number of young people from March to July 2025 indicates an increase of 16 percent.
The cost of membership for this age group is £ 4 per month, or £ 48 annually.
For direct debit payment, new joiners are also given the benefit of bringing a friend for free on one of his visit.
Trust attributes this development to its recent findings, which suggests that young people are interested in history and Heritage It is not stronger than old adults, if not strong.
It pointed to well -written physical and mental health benefits to spend time in nature and green places.
The 23-year-old British-Bengladeshi environmentalist and National Trust Ambassador, My-Rose Craig said: “Nature has always been a large part of my life, and I know how powerful it can be-he helps you feel grounded, inspired or just gives you a place to breathe.
“I get real hope for the future by seeing more youth who choose to connect with nature and heritage in this way.
“It shows that they take care, and they want to help protect these places for all.”
Bounce in young members with a slight decline in overall membership numbers, from 5.38 million in 2023-24 to 5.35 million in the last financial year.
Although there was a 5 percent increase in the number of visitors at its sites in England, Wales and Northern Ireland, the Trust said the ongoing cost pressures mean that visitors are more likely to pay during the day.
Last year, the changing expenses for the National Trust visitors continue with the pattern 2023-24, with a decline of 89,000, but non-members were going to their sites-those who pay at the doors-which grow up to 12 percent year-on-year.
Keeping in mind the growth in young people, Charity pointed out the research conducted with the first public first consultancy firm, which found that people across the UK have a deep cultural and emotional relationship for their historical sites.
The findings released in May also show that young adults between the ages of 18 to 44 were more likely to go to heritage, landscape and culture sites than older generations.
Research published around the same time by historical homes, which represents free -owned historical country homes, found that most of the youth of today are interested in visiting heritage sites.
But it also indicated that the cost and reaching there could lead to the biggest obstacles in doing so, with 58 percent of the high entry fee to be the reason for their reason.
National Trust Director General Hillary McGirdi said: “It is heartfelt and humble to choose many young people to become members of the National Trust, despite the financial pressures faced by many.
“We want the national trust to be here for future generations.
“We are working hard to meet the needs of small and new audiences – whether it is a place to recharge, connect with nature, find heritage or take action on climate and biodiversity crisis.”
The National Trust established the Re-Generation Challenge Group as a young network of staff and served as the voice of young people in donations to volunteers between the ages of 16 and 30 years.
Corin Whitley and Lily Mason said the co-heads of the Re-Generation Challenge Group: “Life and our future seem delicate-a living crisis, climate anxiety and growing pressure from the influence of social media-but bring a sense of calm, security and relationship.
“Conservation donations such as National Trust are placed uniquely to provide those places. Through more cooperation and representation with young people in our work, we are watching our charitable purpose more and more resonating with our generation, which is luxurious to see.”