Adobe and Microsoft team up to bring AI capabilities to marketers

Adobe and Microsoft teamed up to announce a new set of artificial intelligence (AI) capabilities for marketers at the Adobe Summit on Tuesday. As part of this collaboration, Adobe will provide Microsoft Copilot with Adobe Experience Cloud workflows and insights for Microsoft 365 applications. The new capabilities are designed to reduce data silos and the inconvenience of using multiple disparate applications to complete complex tasks and build strategies. Adobe announced the partnership shortly after adding new AI capabilities and AI assistants to its Experience Cloud suite of products.

in a Press release, these companies note that the complexity of the marketing discipline has given rise to specialized tools and applications focused on specific tasks. Adobe and Microsoft highlighted the productivity losses and impact slowdowns that can result from issues with data silos and back-and-forth navigation between applications, and announced a collaboration to address these challenges with the help of unified interfaces and artificial intelligence.

Jared Spataro, corporate vice president of Microsoft AI at Work, said: “Microsoft and Adobe share the goal of enabling marketers to focus on what matters most – creating impactful campaigns and enhancing customer experiences.” “By integrating Adobe Experience Cloud applications and Dynamics 365’s contextual marketing insights into workflows with Copilot for Microsoft 365, we achieve our shared goal while helping marketers simplify their work, break down barriers, and achieve superior results. “

Through this partnership, Adobe will provide relevant marketing insights and workflows for Adobe Experience Cloud applications to Microsoft, which will integrate them into Copilot for Microsoft 365. As a result, users who use both Adobe products and Microsoft applications such as Outlook, Word, or PowerPoint can now easily share data across platforms to create and build marketing campaigns and strategies.

According to the announcement, among the capabilities Copilot will gain as a result of this partnership is the ability to obtain data from Adobe tools such as Customer Journey Analytics and Adobe Workfront into Microsoft applications such as Outlook, Teams, and Word. Users can ask Copilot questions about the status of marketing projects, outstanding approvals, actionable insights, and more.

Users can also draw insights from both platforms to create briefings, presentations, reports and even images using Adobe Firefly’s generative AI. Adobe Workfront will also compile notifications from multiple applications, email, and chat to inform users of project status.The collaboration has not yet been announced, but according to a press release, users can check it out at platform Receive updates.