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Guinness Fresh details of the arrival of a new brewery attraction have been revealed LondonWhich includes immersive experiences, beer tasting and walking tours.
irish Stout is going through its best moments this year, especially after the release of netflix tv series house of guinness Last month, looking back at the lives of the dynasty’s 19th-century generation.
Fans of the show can find another improvement in the new Guinness Open Gate Brewery, which will be located in the Old Brewers Yard. Covent GardenThe 54,000 square foot venue will open its doors on Thursday 11 December.
Guests will be able to participate in microbrewery tours, as well as sample a range of rotating, limited-edition craft brews and seasonal specialty dishes, including non-fat varieties and low-alcohol options.
There will be plenty of their famous stout flowing, although the Guinness will not actually be brewed in Covent Garden and will instead be imported from St. James’s Gate Brewery in Dublin.
The tour will also include a “unique experience” telling the story of Guinness’s heritage within Covent Garden, as well as a walk around a working brewery.
Visitors will also be able to master the art of Guinness’s “Surge and Settle” pouring technique.
In addition to the Guinness Brewery Experience, the Irish Stout Company is also opening several restaurants at the Covent Garden location.
Gilroy’s Loft and Porter’s Table will be helmed by Chef Pip Lacey, formerly of King’s Cross at Hesse and Michelin-starred Murano.
The Gilroy Loft is named after the illustrator who created some of the brand’s most famous advertising posters, such as the ”Lovely Day for a Guinness” toucan artwork.
The rooftop restaurant will serve “British coastal produce”, such as freshly shucked, local oysters.
The Porters’ Table pays homage to the porters of Covent Garden who carried goods through the market.
A ground level courtyard space at the brewery will host the experience’s main bar and handmade pies by London’s “Pie King”, chef Callum Franklin.
Tickets for the new brewery will be released in November, with more details to be released on their website.
Deb Caldo, Marketing Director of Guinness, said: “The Guinness Open Gate Brewery London has been years in the making, and we are thrilled that the moment is almost here. “We can’t wait to welcome Londoners and visitors from across the UK and around the world.”
The London Outpost is the third tourist attraction operated by Guinness. The brand operates a brewing experience in Baltimore, USA and a warehouse located at the famous St. James’s Gate location in Dublin, where the brewing empire was founded in 1759.