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Complete diets are being swapped for grazing, according to a new study – with an increase in weight loss tips It is said to encourage changes in eating habits.
This is according to the Waitrose annual food Drink The report found that 57 percent of their customers are opting for “snacky foods” instead of full meals.
The supermarket said the change is being caused by a variety of factors, including shortages hunger as a result of GLP-1 drugsSuch as Wegovi and Mounjaro,
According to those questioned in the report, customers were also preferring less formal dining, while others wanted to cut down on it.
Waitrose trend innovation manager Emily Wolfman said: “The whole snacking scene is changing. It’s still driven by the need for convenience to fit into our busy modern lives, but now we’re seeing a huge demand for ‘snacks with benefits’ and ‘natural indulgences’. People want their snacks to be nutrient-rich, often high in protein, and with fewer additives, but with more complex flavours.”
The survey of almost 4,400 Waitrose customers found that more than a third of customers admitted they couldn’t be bothered to cook or didn’t always feel hungry enough for a full meal.
Nearly half of those surveyed no longer have midweek meals around the table and opt to eat dinner on the sofa or standing in the kitchen.
More than 1.5 million people in the UK are thought to be using weight loss drugs.
Weight loss injections, also called GLP-1 receptor agonists, work by mimicking natural hormones that regulate blood sugar, appetite, and digestion.
They may be prescribed to lower blood sugar in people with type 2 diabetes, but they can also help people lose weight.
The medicines are said to reduce food cravings and slow down the rate at which food is digested quickly.
This may reduce the rate at which glucose is absorbed into the bloodstream. As a result, people who consume it feel full for longer periods of time, eat less and lose weight.
But it’s not just appetite changing, the type of snacks people want is also changing, opting for nutrient-dense foods.
The report said: “Where snacks were once a packet of crisps or a chocolate treat with a cuppa, we are now demanding them with added benefits – nutrient dense, high in protein, and with fewer additives.”