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A prominent media analyst is proposing an unconventional solution for Comcast to get Donald Trump’s approval in its bid to buy rival media giant Warner Bros. Discovery: Making widow of murdered right-wing activist charlie kirk The top editor of the merged company’s news network.
According to Rich Greenfield of LightShed Partners latest columnComcast chief Brian Roberts “could win over Trump” if he thought outside the box and agreed to hire Erica Kirk to oversee CNN and NBC News after the administration approved the deal.
Yes, you read that right.
“Where We Are: Leading Media Analyst [Rich Greenfield] The argument is that to get regulatory approval from the Trump administration in the WBD acquisition, Comcast should bring on TPUSA’s Erica Kirk to serve as editor-in-chief of the joint CNN/NBC News,” Semaphore Media editor Max Tani. Tweeted In response to Greenfield’s column on Monday.
Greenfield’s unique offer comes amid Paramount Skydance’s aggressive takeover bid for Warner Bros. Discovery, in which media mogul David Ellison – whose father is a close ally of Trump, and Larry Ellison, the world’s second-richest man – have made three consecutive offers to buy the company.
While Ellison’s merger bid has been repeatedly rejected by WBD, and Warner Bros. head David Zaslav publicly announced The Paramount chief believes his company is now up for sale in an effort to lure away other suitors looking to add to his growing media empire.
A senior Trump administration official said, “Who owns Warner Bros. Discovery is very important to the administration.” told New York Post last week“The Warner board needs to think seriously not only about price competition but also about which players in the suitor pool are successful in securing deals.”
With any merger involving WBD and a larger conglomerate facing major hurdles due to antitrust regulatory concerns, Ellison essentially told Warner’s board of directors that Paramount is the only one that would have Trump’s support through the process.
“No less important,” say sources close to Ellison, “is the fact that the president personally hates Brian Roberts, the chief executive of cable giant Comcast, who in many respects is the most logical rival bidder for WBD.” New York Post Charles Gasparino reported. Trump’s disdain for Roberts is well known, as the president has railed against the executive social media And in the white house,
Greenfield, therefore, Noted this week For Comcast to be successful in purchasing WBD, Roberts should take a page from Ellison’s playbook.
“As with everything Trump, the question is what kind of deal Comcast can make to appease Trump and get the nod,” he wrote. He wrote this, explaining that Comcast could spin off its television assets – including cable channels into the soon-to-be separated company Versant – and merge them with Warner Bros. Discovery.
Greenfield said, “As part of the spin, Brian Roberts has given up his supervoting power over NBCUniversal properties, meaning his 33⅓% vote has been reduced to less than 1%, corresponding to his economic stake.” “This, in itself, should please Trump, as Brian Roberts will have barely any ‘control’ over NBC and MSNBC.”
Greenfield suggested that Comcast could “take it a step further”. some changes Ellison has implemented this at CBS News since officially taking over Paramount, in what many have seen as an apparent attempt to appease the President.
He announced, “Merging NBCUniversal with Warner Bros. Discovery will bring NBC, MSNBC and CNN under one roof.” “We are thinking about how NBCUniversal can completely change the perceived bias narrative at NBC/MSNOW and CNN, as Paramount attempts to acquire The Free Press and hire Bari Weiss as editor-in-chief of CBS News.”
Greenfield continued, “Enter Erica Kirk, who leads the nonprofit Turning Point USA and is the widow of Charlie Kirk.” “What if Comcast agreed to bring on Kirk as editor-in-chief of the combined news unit upon closure? Sure, it sounds crazy at first, but Trump loves a deal, and Brian Roberts needs to think big and different.”
In addition to handing over editorial management of three different news networks to the leader of the MAGA youth organization, Greenfield said Comcast could also promise to replicate Paramount and appoint a “conservative ombudsman” to oversee the channels.
Days before the Trump administration approved the Paramount merger, Ellison’s Skydance Media vowed to nominate a Lokpal To review “bias complaints” on CBS News. Last month the company announced that it had… hired out The role includes former Trump appointee and conservative think tank leader Kenneth Weinstein.
Greenfield also suggested that Comcast was already trying to grease the wheels with the administration, pointing out that media company “Made a huge donation to Trump’s White House ballroom renovation, which has unsurprisingly horrified NBC and MSNBC staffers.”
Meanwhile, with recent reports suggesting that Trump has almost approved Paramount’s bid for WBD before any agreement can be reached, Greenfield said that “we have to imagine that Trump would prefer the regulatory approval process to change the direction of not just CNN, but NBC/MSNBC.”