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a german company which Furniture Lift Designed used by thieves to escape louvre after millions of pounds loothas released a cheeky advertisement.
The gang entered the Galerie d’Apollon disguised as construction workers and stole eight jewels worth £76 million this week. The seven-minute daring theft took place in broad daylight and while the building was open to visitors.
Shown footage posted online Two masked men, one wearing a high-vis jacket and the other a motorbike jacket, were sliding down the glass museum in painfully slow motion using a 90-foot-high basket lift mounted on a truck. The couple later fled the scene on motorcycles.
The group had climbed the iconic Paris museum using an extendable ladder on a lorry broke its windows using a small chainsaw,
The clip has been the subject of jokes and ridicule online, prompting German company Böcker to make the most of the publicity and release a new ad showcasing the Agilo furniture lift.
Photos posted on the company’s social media pages on Facebook, Instagram and X/Twitter showed the vehicle’s ladder hitting a building. A caption in German, later translated into English, reads: “If you’re in a hurry”.
It claims the lift can hold “up to 400kg of treasure at a speed of 42 meters per minute – as quiet as a whisper”.
CEO Alexander Bowker told Sky News, “We were shocked that our elevator was completely misused for this robbery, as it is not approved for the transportation of people.” “And it’s certainly not intended for theft.”
Bowker and his wife, marketing manager Julia Schwartz, learned their product had been used after the footage went viral on Sunday.
Bowker said, “Once the initial shock wore off and it became clear that no one was injured, black humor took over.”
“We brainstormed a bit and played slogan ping pong. My wife finalized it with her marketing team on Monday morning.”
The search for the suspects continues as French investigators analyze more than 150 DNA samples and fingerprints and other traces on objects found at the scene. These include tools and safety gear left behind by thieves.
The Paris prosecutor, Laure Becu, said she still had “a small hope” that the jewels could be recovered and that she remained “optimistic”. He hoped the search might be limited by previous criminal records.
Other clues that the thieves left behind include a petrol container, scooter helmet, blowtorch, walkie-talkie, yellow vest and a blanket, all of which are being examined.
The Louvre reopened to the public on Wednesday with an increased security presence.