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People deemed “cool” boast six striking similarities personality traits Cross-culturally, a new study hints at the role broadcast media plays in standardizing the term’s meaning.
Despite their vast cultural differences, the definition of cool East and West Social circles appear to be the same, according to research published in the journal Science Journal of Experimental Psychology.
The research is based on psychology Experiments conducted between 2018 and 2022 included approximately 6,000 adult participants from the United States, Australia, Chile, China, Hong Kong, Germany, India, MexicoNigeria, Spain, South Africa, South Koreaand Türkiye.
Each participant was asked to think of someone they considered “cool,” “uncool,” “good,” or “bad,” and then rate that person’s personality and values.
Using this data, the researchers assessed how cool people differed from “uncool” and “nice” people. “Everyone wants to be cool, or at least avoid the stigma of being considered uncool, and society needs cool people because they challenge norms, inspire change, and drive culture forward,” explained Todd Pezzuti, co-lead researcher on the study. “The concept of cool originated from small, rebellious subcultures, including black jazz musicians in the 1940s and the Beats in the 1950s. As society moves faster and faster, and people place more emphasis on creativity and change, cool people are more important than ever.”
Despite cultural differences, cool people are generally seen as more outgoing, hedonistic, powerful, adventurous, open and autonomous. American Psychological Association established.
In contrast, “nice” people are seen as more compliant, conventional, safe, warm, agreeable, commonplace, conscientious, and calm.
Although there are some overlapping traits, the researchers note that being cool is not necessarily considered “good” in a moral sense.
The study noted that growth in the global fashion, music and film industries has seen the meaning of “cool” become “more commercialized” as “similar values and characteristics develop across the globe”.
“Cool has definitely evolved over time, but I don’t think it’s lost its edge. It’s just become more functional,” Dr. Pezzuti said.
The researchers say their findings could help better understand the role “cool” plays in establishing social hierarchies and changing sociocultural practices and norms. “The fact that cool people are perceived to share similar attributes across the world, and that these attributes are distinctly cool rather than generally good, is strong evidence that coolness is a meaningful construct that can help explain how people understand, order, and structure their social worlds,” they write.
“If ‘cool’ becomes a status conferred on those who inspire and promote cultural change, then perhaps we shouldn’t be surprised that ‘cool’ people from around the world san francisco From Santiago to Sydney and Seoul, they display traits that will make them more likely to question convention, innovate and persuade others to make changes. ”