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A survey has revealed that while shopping excitement is at its peak ahead of Christmas, 25 per cent of festive shoppers will delay purchasing some gifts until after Christmas Day.
This trend is mainly due to the cost of living crisis, with many people seeking savings in post-Christmas sales.
Two-fifths (41 percent) of those surveyed for cashback website Rakuten see the sale as a good way to economize.
Additionally, one-third (32 percent) believe the money saved from delaying shopping justifies changing the tradition of opening gifts on Christmas Day. According to research, men are more likely than women to postpone gift shopping until after the festive period.
The survey indicates that shoppers expect to spend an average of £163 in the Boxing Day sales.
The research also found that, in addition to financial savings, there were other benefits to leaving off buying some gifts until after Christmas Day.
Some people avoid pre-Christmas to avoid the stress and crowds, and some believe that buying gifts after Christmas Day helps extend the festive atmosphere leading up to the New Year.
The survey also indicated that many gift recipients would not mind waiting until after December 25 to find something with their name on it under the Christmas tree.
For more than half (52 percent) of people who celebrate Christmas, receiving gifts after Christmas Day is not a problem, according to a survey of 2,000 people across the UK by OnePoll in October.
Bola Sol, savings expert at Rakuten, said: “With price cuts and deep discounts, waiting a few extra days can mean big savings. This is a great way to stretch the current budget, especially for those who are not too fussed about receiving or giving gifts on Christmas Day.”
He suggested setting a Boxing Day sales budget, comparing prices and combining gift budgets with friends and family members to give more meaningful gifts without overspending.