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New research shows that more than half of people started the year with plans to reduce the time they spend on their phones, but data indicates that it was another record-breaking year for mobile data usage.
Communications giant Virgin Media O2 said usage has increased by 18%, with many people reporting they use their phones more often to keep in touch with friends and family, scroll through social media and use artificial intelligence (AI) tools.
People The report says people are now turning to AI for practical assistance, using it to get medical advice, prescriptions, financial advice or navigating online dating.
Broadband data usage continued to increase and is expected to increase by 8% in 2025, with the biggest spikes driven by football and gaming releases, with Liverpool winning real Madrid And the release of Call of Duty Black Ops 7 is coming on top.
The study also showed that office attendance remained stagnant this year, with ridership levels falling by about 1% by 2024.
Early career employees returned in droves, with Tuesday being the most popular day for employees to go to the office.
Friday was reported to be the most popular day for working from home.
Jenny York, chief technology officer at Virgin Media O2, said: “This was another record-breaking year across our mobile and fixed networks, as our customers are using more data than ever before.
“It’s clear that this demand is driven by the ongoing excitement around gaming and sports, with a number of significant game releases and a number of exciting Champions League The matches are driving massive growth in our network.”