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Wow! MOMO has developed a plan for cross -brand extensions, FMCG is open vertically

Arun Jain, 29/01/2025

2025-01-29 15:19:00 :

Wow! MOMO PVT LTD is in the tide of expansion, and plans to make public and double income BleakWith the increase of FMCG business, 10,000-12 million US dollars.

This tiger’s global support company has about 680 stores (chicken and Chinese fast service restaurant) in its three major brands (chicken and Chinese fast service restaurants) in its three major brands (chicken and Chinese fast service restaurant). BleakCo-founder and CEO Sagar Daryani told the 27th fiscal year 50-8 million MintEssence

The company expects its core MOMO brand and the newer vertical fields such as the Kulfi brand and the FMCG field will grow, including frozen Momos and Cup Noodles. Dariani said that the two -year -old fast consumer goods business is expected to become the main contributor of the company’s overall income.

He said: “We realize that we need to provide cross -category, because people not only consume MOMOS in the store but also in the store.”

Daryani did not specify when wow! MOMO will first publicly fundraising. He said the company is expected to end in this fiscal year BleakThe income is 625 million. The FMCG department has contributed BleakThe next year is 600 million rupees. Daryani predicts that when the company lists, its rapid consumer goods department will account for one -sixth of the company’s income.

The company is expanding some new vertical industries in Chicken Brand, which compete with QSR Chain KFC. At present, it operates 50 stores in southern and eastern India. Daryani said that once 100 stores reach, the business will become favorable.

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He said: “Compared with MOMO with a profit margin, the gross profit margin of the chicken business is slightly lower than 60 %.”

The company has raised BleakThe funds since its establishment are 625 million, including BleakIn 2017, 40 billion rupees were obtained from lighthouse funds, BleakIn 2019, Tiger Global Management provided 1.2 billion rupees. The value of the company is about BleakWhen we raised funds last time, there were 2.5 billion rupees.

Kurphi, chicken brand

Wow! Kulfi (Kulfi) was launched in the shopping mall model in the MOMO channel last year and was still in the early growth stage.

“Now there are 260 points of sales points, and it provides the company with income BleakDariani said.

The surge in delivery orders caused by the popularity has become a variety of blessings. The current delivery accounts for 40 % of the business, which is 10 % higher than the big popularity. Although the delivery attracts more customers, due to logistics and discounts, their costs are higher, resulting in a low profit margin.

Daryani said: “It is delivered to you more business, but because the profit margin is low and the discount is high, they are more expensive than providing services to dining customers.”

The business department is quickly promoting nearly two -thirds of the income of the fast consumer goods department. The company also risked into exports.

“We have also started the exports of these products. These products are now exported to the Middle East markets such as Qatar, Dubai, Sarage, Abu Dhabi, which are owned by the store owned by the Lulu Shopping Center.” All these products are all products are It is produced in our facilities in Derry and Kolkata, and we will also establish a new factory in the Taloja district of Mahara Satra before the end of fiscal year to increase the production line. “

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Wow! MOMO is expanding its frozen foods, including new combustion products, and has obtained the right to produce in non -vegetarian space.

“We are very optimistic about the entire FMCG department. We will also expand the Kulfi business to fast business and develop it into BleakBy this summer, 50 million per month per month. “Dariani said.

It is expected that India’s food service industry will reach Bleak776 trillion US dollars current BleakAccording to the Indian National Restaurant Association, the compound annual growth rate of US $ 5.69 trillion was 8.1 %. Fast -service restaurants like this are expected to increase by 27 % in the 28th year.

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Companies CupFast businessFast service restaurantfood delivery businessfranchiseFrozen foodFrozen MomosIndian food brandInternational food exportLighthouseRestaurant chain extensionSagar Daryani (Sagal Daryani)Tiger Global ManagementWow! chickenWow! ChinaWow! KurphiWow! MOMO extensionWow! Momo FMCGWow! MOMO fundsWow! MOMO Growth PlanWow! MOMO incomeWow! MOMO public listingWow! MOMO specialty rightsWow! Mother

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