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Women’s sports record reached female audience UK This summer, according to a new report from the Women’s Sports Trust.
These included a blockbuster summer of women’s sports Lioness retained their Euro title in Switzerland When red rose Won the Women’s Rugby World Cup, which took place across England.
viewership report It highlights the growing female viewership of women’s sport, as well as record viewing hours and consistently strong engagement.
Female broadcast audiences in the UK are at an all-time high, comprising 44 per cent of Euro 2025 viewers and 43 per cent of Rugby World Cup 2025 viewers – record figures for both competitions.
These figures increased for the finals of both events: 48 per cent of the audience for the Euros final were female, and 47 per cent for the Rugby World Cup showpiece at Twickenham. The report notes that male viewers of women’s sports are still in the majority and are more likely to become repeat viewers.
The report also shows that the two most watched moments on UK television so far this year were both Lionesses matches. final against spainwhich they won on penalties after a 1–1 draw in normal time, attracted a maximum audience of 16.22 million people, while 9.88 million tuned in for the semi-final victory over Italy.
Other sports also benefited from increased interest and engagement among female viewers. Emma Raducanu’s thrilling third-round match against Aryna Sabalenka at Wimbledon was the fifth-most watched women’s sporting event of the year, and received the third-highest audience in four years for a SW19 tie, excluding the final.
Netball Super League viewing hours are set to increase by 300 per cent in 2025, while average viewers for the Women’s Hundred are set to increase by 26 per cent from 2024.
Tammy Parlour, chief executive of the Women’s Sports Trust, said: “Our latest viewing report shows the women’s game is on a massive scale – reaching record audiences on broadcast while continuing to expand its digital footprint.
“The biggest moments on UK television have come from the women’s game, and audiences are watching for longer periods of time than ever before. While audiences still prefer the men’s side, we are seeing a clear increase in female fans who are engaging more deeply across a variety of platforms.
“It’s a powerful sign of cultural relevance – women’s sport is no longer a niche interest, it is now a part of the national sporting conversation.”
Research also indicates that female viewership has widened across generations, with more older viewers engaging through broadcast and more young women using digital, social media platforms and streaming to get their game fix.