Will expand offering AI image generation for meta ads

Meta Platforms, the parent company of Facebook and Instagram, said Tuesday it is expanding its suite of generative AI ad products to offer tools that can automatically create variations of images and overlay text on top of them. Are.

Officials said at a press conference that the tool will launch as a test without the watermark, which the social media company is implementing on all images generated by its user-facing Meta AI assistant, which it has introduced as a key security feature. I have told.

John Hegeman, Meta’s head of monetization, said the company is still working on how labeling for ads will work and will share guidelines until the tool launches globally, possibly later this year. .

The announcement comes as Meta is investing billions of dollars in building and supporting its generic AI models, while trying to convince advertisers that they are getting value for their money by automating the work involved in the creative aspects of their campaigns. You can get more benefits.

Fellow digital advertising giant Google announced a similar expansion of AI advertising tools in February. Google said ads created using its tool would be labeled using SynthID watermarking technology developed by its AI research lab, DeepMind.

With Meta’s image creation tools, advertisers will be able to upload images of their products and generate other versions of those images, for example by adjusting the orientation of the products or showing people using them in different settings.

It’s also expanding its text-generation offerings for headlines and key selling points, as well as adding the ability to overlay text directly over generated images.

The company will be adding an option for advertisers to input text prompts in the coming months, which can be used to customize image variations.

Like earlier generative AI tools, advertisers running campaigns in regulated industries like politics will be barred from using the products.

Advertisers have rushed to adopt AI advertising tools that automate the placement of their campaigns in front of different groups of users, but are generally more hesitant about new generative AI tools.

Some brands have expressed objection to how tech companies would use any images uploaded to enhance models, wary that their logos or other intellectual property could end up in images created by others. Are.

(Reporting by Katie Paul, editing by Nick Zieminski)

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