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walker has announced that this is the end of the queue much loved crisp Brand Tomato Snaps.
last batch The Spicy Tomato flavored crisps will be available at wholesalers, stores and online stores over the next few weeks.
The crisps, which were shaped like a curved rectangle and packed in a distinctive bright red packet, were made at the Walkers factory on Newark Road, Lincoln.
Social media users have expressed their sadness at the news online, as “#saveoursnaps” were reposted.
Tagging PepsiCo on
PepsiCoWalkers bosses told the BBC, “Smiths Tomato Snaps have performed extremely well and will always hold a special place in our history, but growing our portfolio allows us to focus on creating more brands and flavors that people love.”
A spokesperson for PepsiCo said they knew “Snap fans will be sad to see him go”, as they thanked fans for their support over the years.
Earlier this year, Walkers released two new flavors in its crisps line: Sticky Teriyaki and Masala Chicken.
The packaging claims that the Sticky Teriyaki flavor is “inspired by the flavors of.” Japan,” while the masala chicken takes inspiration from India.
The new editions of the Walkers Core range have been cut in brand-new flavors for the first time in decades.
The classic flavors Ready Salt, Cheese and Onion and Salt and Vinegar were first introduced in the 1940s, 50s and 60s. Other classics like prawn cocktail, roast chicken and smoky bacon came later, around the 1970s.
Since then, Walkers has focused largely on limited-edition flavor campaigns, very few of which have made the leap to a permanent range of products.