Vivo is now “number”. No. 1 smartphone brand in India, Samsung at third place: Report

The Indian smartphone market witnessed a significant increase in shipments during the January to March quarter of 2024. Based on a recent report, India experienced an 8 percent growth year-on-year and an 18 percent growth in terms of the total value of smartphones shipped. While the Indian smartphone market is growing with every day, Chinese smartphone brand Vivo has dominated the market with the highest market share. In terms of market share, Vivo overtook Samsung and Xiaomi with tremendous growth in the first quarter.

Vivo has become most popular in India

According to a new counterpoint report, for the first time Vivo recorded 19.5 percent volume share in India which is more than Samsung. “The Chinese company’s market share grew during the quarter due to 5G leadership and CMF (color, material, finish) positioning as well as strong imaging capabilities,” said research analyst Shubham Singh.

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In the report, Samsung was ranked third behind Xiaomi with 17.5 percent share volume. However, Samsung continued to dominate the premium market segment. In India, Samsung maintained a selling price of $425 which is the highest average price ever achieved by the company for its smartphones sold in India.

Premium smartphone market share in India

On the other hand, Apple also experienced record volume share in the premium market in India due to the latest iPhone 15 series. This shows that the demand for premium smartphones is increasing rapidly in the country, which shows premiumization. Furthermore, CyberMedia Research (CMR) reports that Apple gained 6 percent market share in the smartphone market during Q1 2024. This was reflected in the growing demand for the iPhone 15 series, which contributed 60 percent of its total shipments.

Now, a new quarter has started with several smartphone launches in the midrange and premium segments. Additionally, there are high expectations for smartphones from the likes of Samsung and Apple in the second half of the year, during which they will unveil their new generation flagship phones. Finally, the Counterpoint report also predicts that the Indian smartphone market is expected to grow in single digits in 2024.

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