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This partnership brings together VIDA and KKR for a shared focus on performance, ambition and engagement with the new generation of Indians. This collaboration reflects a common vision to push the boundaries in both professional cricket and mobility solutions.
KKR is focusing on sports performance, while VIDA is working to expand electric mobility in India through smart and sustainable solutions designed for changing consumer needs.
Venky Mysore, CEO of Kolkata Knight Riders, said, “We are delighted to welcome VIDA as the front-of-jersey title partner of Kolkata Knight Riders. This multi-year partnership brings together two brands united by a shared commitment to innovation and excellence.”
Kaushalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, said, “This association with Kolkata Knight Riders reflects the shared spirit of confidence, resilience and aspiration that defines a new India.”
As part of the partnership, VIDA will be involved in fan engagement initiatives during the season. These initiatives will focus on performances that highlight energy, agility and leadership on and off the field.
The association supports VIDA’s efforts to connect with youth audiences and strengthen its presence in sports, culture, innovation and mobility. VIDA and KKR said the partnership aims to support advancements in the sector and mobility with an emphasis on a sustainable and forward-looking India.