Victorians popular in Victorian times are making a big comeback with Britain to communicate emotions.
A major UK supermarket has a demand for blooms rocketing in the last two sales years.
In the 19th century, the estors were widely bought and displayed, when fluorography – the language of flowers, was used to communicate in a judicious manner – bloom. At that time, English courtesy discouraged the performance of open spirit.
Tesco flower expert and technical manager Jamie Simpson said that Supermarket started selling esters in 2022 “not only because they look cute, but also because they are such a great value for money”.
He said: “In that first year we sold 215,000 flakes but they became popular so soon that we had sold 500,000 last year.”
Mr. Simpson hopes to “sell almost double” this year.
For Victorians Britain, the estors were seen as a symbol of love, patience and knowledge, making them an ideal gift for a loved one.
He also represented elegance and grace, two qualities that were prized during the Victorian era.
“Esters are magnificent flowers that have recently come into circulation with producers, but in just two years, have a sensational effect with shopkeepers,” said Mr. Simpson.
“Ester Matsumoto, also known as Japanese esters, tolerates the heads of flowers like beautiful, large Daisy and come in many different colors such as blue, purple, pink, dark pink, red and white all with a bright yellow center.”
L&D Flowers, located in Pinchback near Speelding in Lincolnshire, the largest producer of UK Esters, has increased five million stems for this season to meet the demand.
James Lacey, Managing Director of L&D Flowers, said: “Like a lot of fruits grown in Britain this year, we have experienced a bumper crop of this summer in summer because all the sun and the additional hours of daylight.
“We started growing estors only three years ago, which resulted in the success with sunflower, but we have actually been withdrawn to how long the flowers have become popular.
“In 2022, to start, we put enough esters to make 100,000 bunches, which we have been told that they fly from the shelves.
“This year we have become enough for 1.2 million bunches, which is an increase of 1,100 percent on our initial planting.
“We grow estors on the soil of South Lincolnshire’s grade one silt which are not only very fertile, but maintains moisture well, which has helped us through all the heatwaves that we are in this summer.”
According to Tesco, the reason for the ester has become so popular that they are an impressive, British seasonal flowers, with vivid colors, a good vase life and only £ 3 is the price of a bouquet.
Asters are rapidly growing annual flowers that bloom in late summer.
The flower is a native of Japan and is a member of the Esteri family, as well as other popular cut flowers such as sunflower, dahlia and chrysanthemum.
Ester seeds are sown in plugs and closed into the greenhouse.
When small plants have installed themselves, they are transplanted into the area to continue their growth.
Plus takes about 12–14 weeks from planting to flower crops.
The Ester bouquet of Tesco is £ 3 for a single colored bunch or £ 6 for a bumper mixed colored bunch.