On tv Advertisement Chocolate Bar Tvics characteristic has been banned To encourage unsafe driving.
Advertisement, which shows a show A pursuit of two identical caramel-colored cars ends with an accident, resulting in a sandwich above the other like a twics.
But five complaints were made Against advertisement To say that it encourages dangerous driving and was irresponsible.
Mars planet Wringley, who owns Twice, insisted that it had a “cinematic presentation” and was set into a “absurd” and “fictional” world that was removed from reality.
The confectionery company argued that the advertisement was divided into two parts. The first part was a good versus bad theme, reminiscent of classic films. The cars were driving at a legitimate speed and any simulation was explained only to legal and safe driving.
He said that he had removed the real -world identifiers from road scenes including vehicles, pedestrians, or road signage to remove the setting from reality. The second part of the advertisement, a dual car that demonstrates a stunt, defines physics, reflects a landscape that was clearly exaggerated and not possible in reality.
This argument was also echoed by Clearcast, which is a non-governmental organization that approves advertisements.
However, watchdog Advertising standard authority (ASA) ruled its current form “unprotected unprotected driving” and “should not be visible” advertisements.
Although ASA accepted the imaginary nature of the advertisement, the first half of the video showed driving “the possibility of dissolving the legal requirements of the highway code”.
It was said that the car chased was “emphasis on speed”, it was “fast book beat and music” and shown “visible skid marks” on the road.
ASA said: “Driving exercises painted on imitating in real life on a public highway will be dangerous and irresponsible.”
The final view of the advertisement shows a twics bar falling through the sunroof of two cars, which are simultaneously sandwiches, still before the attached driving, with the tagline “two one”.
For this part of the advertisement, Clearcast told ASA that the video’s style made it clear that it was not imitated, nor suggested that “safe driving was boring”.
Advertisement Watchdog concluded: “The advertisement should not be visible again in its current form.
“We said that Mars Wrigley Confectionery UK Limited asked to encourage or encourage irresponsible driving, which was likely to dissolve the legal requirements of highway code in their advertisements.”
