Traditional public service media is in danger and needs to be more searchable on popular videos sharing platforms YouTubeThe regulatory body has said.
Its report, Transmission Critical: The Future of Public Service Media, says Government “It should bring further laws to help to ensure that PSM materials are prominent and easy to find on platforms, and fair commercial terms.”
The Regulatory and Competition Authority has made several recommendations in its action plan which “is demanding immediate clarity from the government on how the TV will be distributed to reach the audience in the future.”
The group director told the PA news agency for broadcasting and media at Christina Nicoloti Squeeers: “We have called it (report) transmission as important because we feel that public service media is in real danger.
“Broadcasters are facing quite difficult financial challenges. The business model changes with fractures everywhere with the audience.”
According to research from KantiaWhich is responsible for calculating the UK TV official viewing figures, has fallen significantly on linear channels in recent years and is expected to continue to fall.
The report stated that public service broadcasters (PSBs) are competing with every other material manufacturer in the world as “PSBS) to see the audience on platforms like YouTube.
Ms. Nicoloti Squeeers said: “We are not saying that she has to go to YouTube, but we are just saying that public service broadcasters have got to make great materials where there are audiences, and the audience is growing rapidly on YouTube.
“They all have different deals with YouTube in terms of commercial returns, and this is below for them. But I think it is important that the programs they are making, public service programs, are available where there are people.
“So just deliver to linear channels, of course, we are seeing that looking into those areas has fallen quite a lot. So it is a question, as I said, putting these great programs where people are watching them.”
A major objective of the Media Act passed in 2024 was to make it easier to find materials from PSBs like BBC, ITV And Channel 4 on Smart TV.
Ms. Nicoloti Squeeers said Abacom is now calling for “a logical next step on video sharing platforms”.
He said: “It may require some more legislative changes for regulation. We are starting dialogue instead of finalizing it all.”
The report states that the government requires stable and adequate money and emphasized that search on online platforms is particularly important for news and children’s content.
It also recommends that online platforms invest in media literacy skills while creating ambitious strategic partnership that can compete with global streaming platforms.
At the top of it, Tomcom is starting its regulation review of broadcasting TVs and radio that will seek input from stakeholders about priority areas for improvement.
Chairman of Channel 5 Sara Rose said: “We are happy that Antom’s review highlighted the challenges producing experts and called for a commercially viable funding model amid its recommendations.
“Channel 5 Ka MilkshakeYou continue to navigate the challenges that offer a daily programming block to remain the only public service broadcaster that targets prescoulers with original materials in the UK’s early years Foundation Framework. ,
A spokesperson of the Department of Culture, Media and Sport (DCMS) said: “We welcome COM’s public service media review and now we will consider its recommendations.”
YouTube has been approached for comment.
