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More holidays are using it artificial intelligence ,Aye) To inspire their next visits, a new report has been found.
AI has made its place in almost every field, and accordingly ArmpitIs the latest Report of holiday habitsThe travel industry There is no exception.
Travel body says that the ratio of people using AI has doubled in the last 12 months to get the travel inspiration, which has increased from four percent to eight percent of the previous year.
This means that AI is now being used to motivate one in 12 people and plan a journey. Survey of 2,001 people also revealed that the younger generation was leading in using AI.
The largest age group is 25-34 years old children, in which 18 percent of people want inspiration through AI, this rate has come down to 13 percent in children aged 18-24. Meanwhile, only three percent of people aged 55–64 are currently using AI for holiday suggestions.
However, when it comes to doing research on distant visits, AI has not yet dominated, because internet search (48 percent) and friends and family recommendations (41 percent) still the most common way to choose where to go.
In fact, the number of people adopting more traditional routes such as holiday brochures is still 25 percent.
Abbata still predicts that the development of AI will continue when it comes to the travel plan.
Abbata’s Chief Executive Mark Tanner said: “AI’s increasing use as a source of holiday inspiration shows how consumer behavior is changing – in both travel and other industries.
“For our region, the challenge is to use the ability that AI has to support our businesses, as well as to celebrate the value of personal touch and expertise and continue to become champions that come with booking with travel agent or tour operator.”
Holidaymakers have already displayed the level of confidence in AI platforms and equipment to make a travel decision on their behalf. In the survey, more than two out of five people (43 percent) said that they would be confident in planning their holidays from AI tools to some extent, this number has come down to only one -third (38 percent), so that the tool can book their journey for them.
Travel industry leaders have also emphasized on the rise of AI, Steve Hepi said at the annual conference of Abta in Calvia, Spain that AI “will continue to be a big part of what customers do before booking”.
“We all have to work hard to justify the margin that we want to earn by demonstrating better knowledge of the product and providing the expectation and enthusiasm,” he said. Country,
Tour operator Tui’s UK Managing Director Neil Swansan said that the AI would “change the journey completely”, but many passengers would still want to interact with a human travel agent before booking the journey.
“I think, it is not going to get away soon, because the group of customers who gives importance to it.
“Most of those customers use technology, but they want to go inside and see in someone’s eyes when they are booking something.
“They give importance to that belief element.”