Chennai, September 17 (IANS) Tamil Nadu BJP president Nanar Nagenthan will be on a statewide visit to the assembly constituencies from October, as the party sets to speed up its strategy to strengthen its presence ahead of the 2026 assembly elections.
This campaign is being structured to take the party’s message directly to the ground level and prepare its cadre for a deep electoral battle.
According to party sources, the plans centers in the constituencies to create a strong organizational structure in constituencies and to ensure that the leaders who command the strong voter support are at the forefront.
The booth-tier coordination with the AIADMK cadre has been exposed as an important element of the strategy, with the BJP demanding to expand its footprint in Dravidian Heartland.
This will, inner sources, say, the party will help to integrate its support base by presenting itself as a malignant option for the ruling DMK.
The campaign is also expected to include the participation of senior Union ministers with schedule to work in the coming weeks.
The BJP is eager to highlight the achievements of the central government, such as the recent improvement of goods and service tax (GST) and other welfare schemes, and ensure that their benefits are effectively communicated to people.
Leaders have been instructed to demonstrate these initiatives as evidence of the party’s rule model and its commitment to the development of the state.
At the same time, the BJP is preparing to compete against the DMK’s “Anti-Tamil” charge against the party, which has been a recurring subject in state politics.
Officials have been advised to consider the party’s cultural and developmental agenda as inclusive, while strengthening their commitment to Tamil identity and interests.
Cicain’s name is also included in a strategy with efforts to identify areas such as Tamiller Kachi (NTK) and actor Vijay’s Tamilga Vatri Kajham (TVK) with efforts to identify areas where these side can affect voter behavior.
As part of its comprehensive gathering practice, the BJP has a series of programs marking the birthday of Prime Minister Narendra Modi of Tamil Nadu.
These programs are being seen as a launchpad for the party’s campaign campaign with the upcoming tour of Nagenthan. With focusing focus on the grassroots level work, the BJP expects to activate its cadre and create speed as it keeps itself in position for a big role in the state’s political scenario.
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Aal/DPB