Heavy alcohol drinkers are more likely To buy LiquorAccording to a report, low and low-alcohol beverage than non-drinkers.
As the value of the non-ordeal beverage market has increased, from a study University of sheffield It is found that while a third of Britain adults have enjoyed “no/less” drinks in the last one year, Those who drink at the “risky” level These options are more likely to be drunk regularly.
Domestic purchasing data has shown that 96 percent Houses she bought Non-alcohol or low-alcohol beverage Bought alcoholic people as well.
This comes when the non-alcohol beverage industry has seen sales values up to £ 362 million in 2023, more than double since 2020. The availability of these beverages in pubs, bars and restaurants has also increased, 74 percent of outlets sell them in 2023.
Major alcohol brands have increased this growth, as more of them are stock of alcohol -free beer and “Nosecco”, which is responsible for selling 84 percent for top 100 products.
However, while Consumer The study found that this type of alcohol, souls and prepared-drink beverages make less payments in stores than their alcoholic counterparts, they still pay more for no/low beer and cider, found in the study.

Researchers expressing concern about pricing inequality said that it could reduce potential public health benefits.
Professor John Holmes, director of the University of Sheffield’s addiction research group and author of the report, said: “It is encouraging to see that people who are drunk at the risky level/are trying to drink less, and nothing/low options such as alcohol and souls are more cheap now.
“However, the fact that no/low beer and cider are more expensive are a matter of concern. Since alcohol causes the most damage among more disadvantaged groups, any ability barrier can limit the potential public health benefits of these products.”
Professor Adam Briges, Program Director of NIHR Public Health Research Program, who funded the study, said: “The findings of the study team help to create a very clear picture of the current NO/LO alcohol market and consumer behavior.
“Alcohol deaths in England are continuing how a/low alcohol market is changing over time, it is important to develop an effective public health policy on alcohol and protect the government’s change to prevent disease.”

Meanwhile, published in a separate study BMJ Public Health In the last five years in England, Wales and Scotland, there was also a low and “significant” increase in the use of alcohol-free drinks to curb alcohol intake between “risky drinks”.
The ratio of those using them to make serious efforts to cut their alcohol intake increased from 35 per cent to 44 per cent in 2024, while any attempt to use those people increased from 26 per cent to 39 per cent.
The trends were particularly noticeable between over 65, while women and rich people were more likely to consume these drinks and more economically disadvantaged than men, the conclusions indicated.
Researchers attracted the data collected in the UK between October 2020 and August 2024 as part of smoking and alcohol toolcoat studies, collecting monthly data on the characteristics of sociological, smoking and drinking of adults.
The study states: “The socio -economic division is potentially related because the damage related to alcohol is inconsistently experienced by those who are less beneficial.
“If alcohol-free/low alcohol drinks are shown effectively for a decrease in damage, it will be important to develop targeted interventions on people with less advanced socio-economic positions to reduce health inequalities.”