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Ramen lovers, you have a new way to season it Valentine’s Day.
Samyang Buldak, Korean Hand-Pulled Noodle Brand that won fans for its spiciness launches limited edition Package Available in the US until February 14th. The packaging features the playful slogan “Hotter than my ex” and is only available in Buldak’s Big Bowl Original instant noodles.
“Sexier than my predecessor” is all about confidence, Samyang America CEO Youngsik Shin said in a statement. statement. “Buldak has always been bold and bold in flavor and personality, so naturally we chose to celebrate Valentine’s Day with less sweetness and more spice.”
Shoppers can shop through TikTok Shop, HMart and Walmart Now through February.
“Buldak” means “spicy chicken” in Korean and is a nod to the ramen line’s original flagship flavor. Buldak also offers other flavors such as carbonara, black bean, habanero and lime.
Buldak is trending on social media with its spicy ramen challenge, which sees YouTubers battling it out with the brand’s signature sting. Ramen’s most popular video is one of Matt Stonie, known for his viral trends, wolfing down ramen noodles 15 packs of Buldak Original Ramen. The video has over 150 million views.
As the popularity of the ramen brand rises, so does the value of Samyang. Based on the total value of its shares, the company has a market capitalization of approximately $750 million in 2020 Company market capitalization.
That number exploded over the next few years, with the company’s total stock value peaking at more than $8 billion in September before falling to $6.1 billion at the end of January.
In America, Ramen be welcomed According to noodle maker Myojo Foods, there are several reasons for the growth over the past five years. America’s growing interest in Korean pop culture has exposed more Americans to ramen. For example, the popular Korean animated film “K-Pop Demon Hunters” features ramen noodles multiple times and has a brand partnership with a ramen company that distributes to the United States.
What’s more, rising grocery prices are driving consumers to look for cheaper options, and ramen fits the bill.
In fact, according to Myojo, sales of popular ramen brand Nissin increased 41% year-on-year in the fourth quarter of 2022.
Myojo notes that ramen is also an adaptable meal, and many of its ingredients can be adjusted to suit dietary needs, including using gluten-free noodles and vegan ingredients.