These Apple, Samsung phones were the best-selling handsets in Q1 2024

According to a report by a market research firm, Apple’s iPhone 15 Pro Max was the best-selling model in the first quarter of 2024. The company’s flagship phones reportedly contributed more than half of Apple’s sales value in the same quarter. Four of the top five smartphones were from recent iPhone models, and the top 10 bestsellers were smartphones from both Apple and Samsung. Seven out of 10 models were high-end smartphones, while – for the first time – all handsets on the list were 5G capable.

latest Global Monthly Handset Model Sales Tracker Counterpoint research shows that Apple’s iPhone 15 Pro Max and standard iPhone 15 models were ranked first and second, respectively. In fact, all four models of Apple’s latest smartphone lineup were part of the top 10 best-selling smartphones list – the iPhone 15 Pro was at the third position, followed by the iPhone 14, while the iPhone 15 Plus was at the eighth position.

Like Apple, South Korean tech conglomerate Samsung also had five smartphones in Counterpoint’s top-10 best-selling smartphone list. In Q1 2024, the Samsung Galaxy S24 Ultra was ranked fifth as the company’s best-selling handset. This was followed by Samsung Galaxy A15 5G and Galaxy A54 at sixth and seventh position respectively.

List of top 10 best-selling handsets in Q1 2024 (left) includes 5G enabled phones
Photo Credit: Counterpoint

The standard Galaxy S24 model was ranked ninth on Counterpoint’s list of top 10 handsets in terms of sales in the first quarter of 2024. According to the market research firm, the phone arrived after the iPhone 15 Plus, which moved up one spot. The Galaxy A34 is the tenth phone in the market research firm’s list of best-selling smartphones.

According to Counterpoint, Apple’s iPhone 15 Pro and iPhone 15 Pro Max offered better hardware than the company’s standard models, and the difference led to more customers choosing the higher-end model. These include a new action button, a powerful A17 Pro chip, a telephoto camera, and a titanium body.

Similarly, Samsung’s Galaxy S24 series smartphones came with new Generative AI (GenAI) features like Circle to Search, Browsing Assist, and real-time translation for calls. Counterpoint also notes that premium features like GenAI are expected to be introduced on more smartphones, as limited hardware differentiation is causing customers to wait longer periods of time before upgrading their handsets.