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An under-the-radar Italian The seaside town is attracting more attention from UK travelers as they look away from traditional holiday hotspots for trips next year.
A new report from travel search engine SkyScanner has revealed that UK holidaymakers are becoming more curious about smaller, lesser-known destinations and are looking for something new beyond the big names and popular cities.
skyscanner travel trends report Unnamed locations have been identified for 2026 that are receiving a significant amount of search interest compared to the same period last year.
The Italian city tops the list salernoWith a 211 percent search increase. While the province of the same name is a popular destination to visit, the city is often overshadowed by other nearby locations amalfi coastlike positano
Overlooking the Tyrrhenian Sea, Salerno is full of places of interest, including historical sites and archaeological sites, as well as beach promenades and urban green spaces.
The historic center of Salerno is made up of winding medieval streets that are now home to most of the city’s nightlife, bars, cozy cafés and restaurants, and shopping streets.
An unforgettable feature of the old town is the Salerno Cathedral, first built by the Normans, then remodeled over the years with interior mosaics and sculptures from the Middle Ages to the Baroque period.
Atop Monte Bonadies overlooking Salerno and its gulf is the medieval Arechi Castle complex, which offers a spectacular view of the rest of the old town.
This less visited city is also home to one of the ItalyThe city’s largest urban park, Mercatello Park, spans 24 acres, while four main seaside promenades give residents and visitors space to stroll overlooking the bay.
Salerno isn’t the only European destination to see a surge in interest, as Pixabay found that Bilbao received 97 percent more attention in searches.
Spanish The city is known for being home to the Guggenheim Museum of Contemporary Art as well as displaying an unprecedented blend of modern and traditional architecture.
More far-flung locations that fly under the radar also saw an increase in attention, with Koror in Palau coming second on the list with a 156 percent search increase.
The main commercial center of the Pacific Ocean archipelago, Koror serves as the gateway to the rest of Palau, famous for its diving experiences amid hundreds of coral reefs.
Also included in the top five trending destinations are other places that are often overlooked in favor of their more popular counterparts. in Kochi city Japan Searches increased by 106 percent, while in Rabat morocco Achieved popularity with 87 percent.