2025-01-29 20:21:00 :
Murphy delivered a speech on Mumbai’s media on Wednesday, emphasizing the strength of the rural market, the importance of automatic sales, and the company’s competition in the rejuvenation of the local brand.
India’s growth prospects and rural prosperity
Murphy visits India almost every year. He acknowledge that the country’s rural economy is the main driving force for the company’s fifth largest market in the world. He said: “We have seen strong motivation in the rural market, which brings huge opportunities for fast consumer goods companies like us.”
However, in the past few quarters, urban demand is still weak, and Coca -Cola believes that this is a temporary trend. “Consumption in the development of the market will not grow straight. Long -term potential is still intact, and our strategy is to continue to invest.”
The US beverage giant headquartered in the United States regards digital and increased accessability as the key promoter of rural growth. Murphy said: “I think the investment that the government has made over the years has actually benefited the people of the country, and then created opportunities for industries like us.”
Navigation competition and market challenges
Murphy will continue to rise in local players such as Reliance Campa Cola, which is a positive force. “Competition keeps us keen. If we don’t have it, we will become complacent. India also has powerful regional players. They challenge us to maintain the best state.”
Despite the fierce competition, Murphy still expressed confidence in Coca -Cola’s stronghold, because of the existence of old brands, such as Thums Up, Maaza and Limca, and Coca -Cola, Sprite and Fanta.
He also talked about the company’s pricing strategy and emphasized that Coca -Cola closely monitor India’s “magic price point”, especially in the sensitive rural market. Our focus is not that different prices can be used to meet the needs of consumers. “
He also acknowledged the pressure of inflation, but emphasized the company’s balance between the company’s burden and profitability. “One of the problems we often encounter is whether we want a front line to grow or the bottom line growth. I want two. I want a profitable growth. One of the equations is to establish a productive muscle with the passage of time. Always always establish a productive force. Always always. There is a new way to do things better and more effective. “He said.
Investment retail and bottle partnership
Murphy emphasizes the continuous retail environment, especially the growth of fast business and automatic vending machines. “In many markets, automatic sales are a key channel, and so is India. Airports, shopping malls, and bus hubs provide huge potential for this segment.”
In the Coca -Cola’s franchise model, Murphy reiterated its commitment to cooperate with the bottle owner that is committed to maintaining consistent with the long -term vision. “We are loyal believers in the franchise model. Our strategy is still consistent. It cooperates with partners who share our ambitions, have investment capabilities and maintain consistent with our values.”
The Bhartia Group, which is welcome to Coca -Cola recently, enters its bottle system. Murphy is described as an “important milestone” that expands the market. “Our bottles are strengthening their belief in opportunities,” he pointed out.
The sponsors of the HT Media LTD published Mint and the rejoicing Bhartia Group are closely related. However, there is no launching child cross.
Product innovation and healthier alternatives
Murphy’s preference for consumers’ preference for more healthy beverages emphasizes cola (excluding sugar) and the company’s broader innovation channels. “In the past 25 years, our most successful innovation is Zero Cola. In the past 10 to 15 years, our records are very good, adding more low and zero -heat variants to core brands.”
Coca -Cola is still trying a new category, although Murphy warns that he is unwilling to chase a short trend. “Fourth, five years ago, we made a major reasonable and rationalization in the global investment portfolio. I have the power to meet the needs of major brands to meet most of our consumers’ needs.”
Sustainability and water management
The use of water is a controversial issue for Indian Coca -Cola, and Murphy emphasizes the company’s commitment to sustainability. “Water may be the primary task of global and Indian companies. We have achieved water enthusiasm worldwide in 2016. Now our focus is on the biggest pressure to cooperate locally.”
Coca -Cola also cooperates with local farmers through its Maaza and MINUTE MAID brands to improve agricultural sustainability. Murphy said: “India’s fast consumer goods industry is part of the active flywheel supporting farmers in the end.”
AI and digital transformation
He also emphasized the company’s increasingly dependent on marketing, supply chain and finance to artificial intelligence (AI). “AI enables us to optimize marketing on a large scale, improve financial forecasting, and even predict equipment maintenance. Now, many of our marketing materials use AI functions to develop, so that we can get better quality at a lower cost.”
AI is also used for prediction and maintenance for production facilities. Murphy revealed: “We now have AI functions produced according to large -scale personalized materials, and we also use AI to predict the production facilities, thereby helping us predict the failure.”
Despite economic fluctuations, Murphy still bullish India’s long -term potential. “We regard the current macroeconomic challenges as short -term vulnerabilities. The young people in India have increased disposable income and digital development to make it one of the world’s most promising markets.”
With the deepening of Coca -Cola in India, Murphy emphasized the importance of maintaining focus and adapting to local needs. “Our job is the preferred choice. Indian consumers are developing, and we must develop with their development.”
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