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The Next Beauty Advent Calendar has been on my radar since its first iteration in 2020, and last year the retailer upped its game by offering two varieties of its Christmas Cosmetics Countdown, which included mid-range and luxury products. While you’d be forgiven for placing Next in a completely different camp to their tastes selfridges And Harrods (Read my full round-up Best Beauty Advent Calendar 2025), this year the retailer is back with another pair of calendars that can’t be ignored — and can rival even the big hitters.
25 Days of Beauty (£95, next.co.uk) and luxury beauty calendar (£185, next.co.uk) both sit in the sweet spot in pricing, with the former costing less than the Lookfantastic AsosWhile the luxury version is cheaper than all the high-end department stores (Freedom and Harvey Nichols). The real question is whether this strength indicates that something is lacking beneath the surface. I don’t think so
In contrast, the content for the next two rounds looks better than ever and is packed with brands people want to see in 2025, from Hello Sunday and bondi sands To Noble Isle and Neom. Read on for all the benefits of these lesser-known arrivals, including ingredients, price, and more.

Next 25 Days of Beauty Advent Calendar
While there are no details of Next’s ’25 days’ calendar on its website, I’m ready to tell you that the 27-strong line-up (including 12 full-size products) will go on sale on September 5, so mark your calendars.
With its warm burgundy packaging and hefty price tag of £385 – that’s more than four times what you’d pay – products include skin care, makeup, fragrance, body care and hair care, with items from both classic (see Benefit and Aromatherapy Associates) and new (see Hello Sunday) brands. This selection is a mix of trending formulas, and anti-aging fanatics will get the treat with the beauty pro’s Retinol Eye Patches (a pair included, £6 for three). next.co.ukFor mani-pedi obsessives, your naked nails will be on their way for the foreseeable future thanks to Nails Inc’s Superfood Repair Cuticle Oil (£15). next.co.uk) and Opie’s iconic nail polish, Bubble Bath Nail Lacquer (£16, next.co.ukFinally, for those in need of a new seasonal scent, Floral Street’s Sweet Almond Blossom (£29, next.co.uk) would be just the ticket with a scent that’s both warm and bright, making it perfect for wearing from day to night.
what to know
- Worthy, £385
- number of days, 25
- number of products, 27 (12 full size)
- advent calendar highlights, Flat Lay Company’s Oversized Satin Sleep Eye Mask, Pixi Hydra LipTreat, Bath & Body Works A Thousand Wishes Body Mist, Benefit Badgal Bang! Lampblack
- Available, 5 september

next luxury beauty advent calendar
My choice of the two advents on offer, Next’s luxury beauty advent calendar offers fantastic value for money, with savings of £594 and some real beauty heroes in store. draw key? The fact is that Next has not only chosen a range of prestigious brands, but also their most iconic products.
For example, Oskia’s Super R and Super C capsules (£29, Amazon.co.uk), which have long been revered in the industry as some of the best retinoids and vitamin C Formula. Meanwhile, Noble Isle’s Rhubarb Shower Gel – albeit smaller (contains 75ml, £23 for 250ml), next.co.uk) – is one of my favorite zingy body wash And serves as an excellent inclusion for beauty pursuits. Seriously, if you don’t know Noble Isle, it’s time to know.
The packaging is sleek and star-shiny, while the blend of hair, body, skin and fragrances is generous, if a little lacking in the makeup department. However, if you ask me, the combination of Dermalogica, Emma Hardy, Elemis, Eve Lom and Liz Earle more than makes up for it.
what to know
- Worthy, £779
- number of days, 25
- number of products, 26 (14 full size)
- advent calendar highlights, Oskia Super R and Super C Capsule Duo, Liz Earle EyeBright Soothing Eye Lotion, Living Proof Triple Bond Complex, Murad Retinol Youth Renewal Eye Serum
- Available, 5 september
Looking for more advent inspiration? No7 has unveiled two beauty advent calendars and they’re packed with anti-aging best-sellers