The Best Things to Buy in H&M’s Black Friday Sale, According to a Shopping Writer

the wait is over: black friday 2025 is finally here. And with it also comes a huge number of sales. But if there’s one thing fashion lovers will appreciate, it’s H&M’s Black Friday sale. The high street brand is offering 20 percent off and free delivery for the weekend, so if you’ve got the items on your wishlist, now’s the time to add them to your basket.

whether you’re looking for someone rainy, Dress up for the party season or look at one luxurious cashmere weaveSales deliver across the board. Along with winter boots, kitten heels, woolen goods and even ski apparel, you’ll be able to shop for discounts on beauty, home goods and kids’ clothing.

A one-stop shop for Christmas gift-giving, H&M’s Black Friday sale is also your chance to shop for discounts on this winter’s biggest trends – think faux fur, leather, sharp tailoring and scarf silhouettes. The official event starts this Friday, but you can already shop the deals with discounts up to 50 percent off. Here’s everything I’m adding to my H&M.

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Best H&M Black Friday Deals

This sweater earned a spot in my review of the best cashmere jumpers. “This cashmere-blend jumper from H&M easily rivals more premium options. With a fashionably chunky look, the jumper boasts a ribbed crew neckline and flattering drop shoulders. I sized up from my usual size for the cocoon fit, with the already extra-long side adding to its cozy appeal,” I wrote.

Especially at Christmas, there’s nothing better than lying on the sofa with a woolen blanket. If your present is looking worse for wear, H&M’s throw looks like the perfect addition to any home interior. It’s available in four colors: grey, cream, pink and beige – I’d take a lot.

Black Friday is just in time to build your party season wardrobe – and this sequin-adorned dress from H&M is discounted to just £33. The fun frock features a wrap silhouette, flattering V-neck cut and mini hemline.

Add some pretty pink to your winter wardrobe with this low cable knit. Featuring its high V-neck design, slightly cropped cut and textured finish, it is crafted from a blend of polyester and wool.

Swap your wide-leg trousers for a more tailored cut this season with these flared black trousers. Priced at £13, the trousers are designed from a stretch material with pleats at the front and back. The flared leg also gives them an on-trend seventies feel.

The obligatory Christmas jumper season is upon us and with 30 per cent off, this cream and blue effort is both festive and fun, without feeling over-the-top. We love the subtle après-ski vibes. This wool-blend H&M knit is also available in a navy blue, red and white version, and a muted beige and white version, so just pick your poison to stay seasonally cozy and stylish during the holidays.

Wide-leg jeans are in trend these days and no matter the season, denim will be an easy addition to your wardrobe. H&M has marked these high-waist, wide-leg jeans down by 40 percent, making them even more desirable ahead of the holiday season. Featuring front pockets and a crease detail on the leg, these dark-wash beauties are ideal for dressing up or down. Wear with a camisole, cardigan and pointed heels for an evening out or with your festive jumper For Christmas lunch with the family.

H&M’s homeware easily rivals designer brands. Case in point: this seventies-inspired lounge chair. Designed with a rattan look, the neutral furniture piece will add some natural texture to your home. At 35 percent less, the chair is made of Meranti wood with a rattan seat and back. The perfect choice for a cozy corner of the bedroom or living room, the lounge chair will fit seamlessly into your existing interior.

A versatile addition to your wardrobe, this androgynous waistcoat boasts a long line cut and relaxed silhouette. Smart details include notch lapels and a double-breasted front, with subtle shoulder bags creating a cool, boxy shape.

This affordable basic will help you look effortlessly put together. The long sleeve bodysuit boasts a beautiful boat-neck cut and minimalist black finish. Made from lightweight and flexible jersey material, it’s sure to fit like a glove.

This aviator style gives a very worn-out look. Featuring a faux suede finish and fluffy interior for added warmth, the jacket is cut in a comfortable fit – but I would size up for a larger fit. With dropped shoulders and visible seams, it looks well above its price tag.

A statement bag for the party season, this black faux leather shoulder style features silver studded detailing. Thanks to the black finish, it will look great with everything – whether it’s hung over a black blazer or with a faux fur coat.

A house full of new gifts can seem cluttered, so organize your space with this braided straw storage basket from H&M – perfect for toys, books, and more. It’s part of H&M’s Homeware Black Friday sale with 20 percent off.

When does H&M’s Black Friday 2025 sale start?

H&M’s Black Friday sale is going on, which starts today (November 28).

Want more bargains? Zara’s Black Friday 2025 sale is live