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H&M has long been a staple of the British high street and its fashion offering has strengthened in recent years. Fresh from an anticipated collaboration with Glen Martens and a star-studded London Fashion Week Spring/Summer 2026 show, the brand’s black Friday The 2025 Sale is your chance to save on this season’s most sought-after items.
whether you’re looking for someone rainy, Dress up for the party season or look at one luxurious cashmere weaveSales promise to deliver across the board. Along with winter boots, kitten heels, woolen goods and even ski apparel, you’ll be able to shop for discounts on beauty, home goods and kids’ clothing.
A one-stop shop for Christmas gift-giving, H&M’s Black Friday sale is also your chance to shop for discounts on this winter’s biggest trends – think faux fur, leather, sharp tailoring and scarf silhouettes. The official event starts this Friday, but you can already shop the deals with discounts up to 50 percent off. Here’s everything I’m adding to my H&M.
Follow Live: Latest offers and news in our Black Friday 2025 liveblog
The best early H&M Black Friday deals
H&M sequined wrap dress: was £44.99, now £33, hmm.com
Black Friday is just in time to build your party season wardrobe – and this sequin-adorned dress from H&M is discounted to just £33. The fun frock features a wrap silhouette, flattering V-neck cut and mini hemline.
H&M V-neck cable knit jumper: was £24.99, now £18, hmm.com
Add some pretty pink color to your winter wardrobe with this low cable knit. Featuring its high V-neck design, slightly cropped cut and textured finish, it is crafted from a blend of polyester and wool.
H&M flared tailored trousers: was £15.99, now £13, hmm.com
Swap your wide-leg trousers for a more tailored cut this season with these flared black trousers. Priced at £13, the trousers are designed from a stretch material with pleats at the front and back. The flared leg also gives them an on-trend seventies feel.
H&M jacquard-knit jumper: was £27.99, now £19.59, hmm.com
The obligatory Christmas jumper season is upon us and with 30 per cent off, this cream and blue effort is both festive and fun, without feeling over-the-top. We love the subtle après-ski vibes. This wool-blend H&M knit is also available in navy blue, red, and white versions, so just pick your poison to stay seasonally cozy and stylish during the holidays.
H&M Low lounge chair: was £229, now £150, hmm.com
H&M’s homeware easily rivals designer brands. Case in point: this seventies-inspired lounge chair. Designed with a rattan look, the neutral furniture piece will add some natural texture to your home. At 35 percent less, the chair is made of Meranti wood with a rattan seat and back. The perfect choice for a cozy corner of the bedroom or living room, the lounge chair will fit seamlessly into your existing interior.
H&M linen-blend waistcoat: was £34.99, now £25, hmm.com
A versatile addition to your wardrobe, this androgynous waistcoat boasts a long line cut and relaxed silhouette. Smart details include notch lapels and a double-breasted front, with subtle shoulder bags creating a cool, boxy shape.
H&M boat-neck body: was £12.99, now £9, hmm.com
This affordable basic will help you look effortlessly put together. The long sleeve bodysuit boasts a beautiful boat-neck cut and minimalist black finish. Made from lightweight and flexible jersey material, it’s sure to fit like a glove.
H&M aviator jacket: was £64.99, now £45 hmm.com
This aviator style gives a very worn-out look. Featuring a faux suede finish and fluffy interior for added warmth, the jacket is cut in a comfortable fit – but I would size up for a larger fit. With dropped shoulders and visible seams, it looks well above its price tag.
H&M Studded Shoulder Bag: Was £19.99, now £14, hmm.com
A statement bag for the party season, this black faux leather shoulder style features silver studded detailing. Thanks to the black finish, it will look great with everything – whether it’s hung over a black blazer or with a faux fur coat.
H&M Large Braided Storage Basket: Was £12.99, now £10.40, hmm.com
A house full of new gifts can seem cluttered, so organize your space with this braided straw storage basket from H&M – perfect for toys, books, and more. It’s part of H&M’s Homeware Black Friday sale with 20 percent off.
When does H&M’s Black Friday 2025 sale start?
H&M has confirmed on its site that the official Black Friday sale will begin on Friday, November 28. In previous years, sales for members on the app started earlier, so it might be worth downloading it and signing up now to get a possible head start on fashion deals.
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