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Whether you’re looking for a fiery Chardonnay for a dinner party, a full-bodied Merlot for a night on the couch or bottle of prosecco Inexpensive bottles for Christmas celebrations Liquor The ones you can buy in supermarkets are impressive. From the viral £10.99 “chicken wine” (La Vieille Ferme Rosé) to Aldi’s award-winning Sauvignon Blanc and Asda’s fickle Whispering Angel AlternativeScreaming Devil, social media has played a major role in opening up the world of wine.
TikTok accounts are like Lucy Hitchcock – known as @Partnerinwineuk – Bottles from M&S and Waitrose are regularly sent off the shelves, while wine influencers like Hannah Crosbie and Tom Gilbey are helping to make vino feel more accessible and less intimidating.
“Wine is now a whole aisle over, as people want more variety as well as value, and supermarkets have wisely chosen to invest in relationships with their wine buyers and producers – because that’s how most of us buy our wine,” he says. Libby BrodyWine consultant and columnist. One such change has happened with supermarkets Champagne And whiskey Where increasing demand has driven improvements in both range and quality.
According to restaurant sommelier and co-founder Sinead Murdoch WorkSupermarkets are becoming increasingly attractive to more discerning wine drinkers. “Now the top wine buyers are working for the supermarkets, and the increased competition is raising the standard of what reaches the shelves.”
That said, finding a truly excellent bottle can still be a challenge. So I turned to the experts. From sommeliers to wine influencers, these are the best supermarket wines, as recommended by the people who know the industry best.
meet the experts
I talked to qualified wine consultants, restaurant sommeliers, TikTok-viral influencers, and wine critics to find the best bottles to drink in summer 2025.
Libby Brody is a qualified wine consultant with years of experience in the industry. She is the founder of Bacchus & Brody Wine Consultancy, which personally manages wine selections for individuals or events.
katie brook He is a journalist specializing in wine and has a decade of experience as a wine critic. She is the founder of run towards alcohol – A running club based in London and Surrey that ends its sessions with wine tasting.
Sinead Murdoch is a sommelier and co-founder of Tasca, a London restaurant. After formal training, she moved up to front of house at the Shoreditch restaurant Bistro Freddy. He then spent time at the Galiffet Art Center in Provence, where he developed the wine list.
lucy hitchcock The person behind this is a wine lover @Partnerinwineuk Social media account. She has almost 100k followers on Instagram and 65k on TikTok, with her reviews of Aldi or M&S bottles regularly going viral.