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The best online lingerie shops chosen by a fashion writer

KANIKA SINGH RATHORE, 23/12/202523/12/2025

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when it comes lingerieThere are two kinds of people: those who love it and can’t imagine going out without a matching set, and those who choose to stuff the inside of their knickers drawer with random odds and ends. No matter which category you fall into, the power of a beautifully designed two-piece can never be underestimated. So, I’ve found the best brands to buy BraShorts, suspenders will help you update your underwear drawer.

From sensual options to more modest options, there’s no shortage of sets, styles or designs to choose from. But you might be surprised to learn that black lingerie is actually considered the sexiest Baux AvenueSo that red set Can’t be that bad after all.

If you’re really looking to invest in a spicy set, searches for crotchless knickers have soared by 99 percent on lingerie label Pour Moi’s website – so, clearly, many of us are leaning towards the cheeky style.

Take a look below at my directory of all the best lingerie brands to buy.

Best Online Lingerie Shops in UK

,SKIMS,

SKIMS

Almost everyone has heard of Skims. After all, to say that the brand’s founder, Kim Kardashian, is famous would be an understatement. But if you haven’t tried the brand, the Skims sets are some of the most comfortable underwear pieces I’ve ever worn. Catering to a wide range of sizes, the lingerie also offers strong support that smoothes, shapes and lifts at the same time. What more could you want?

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Baux Avenue

Boux Avenue has been a stalwart of underwear on the high street since 2011, offering everything from cozy sleepwear to swimwear, loungewear and more. from its bestselling molly bra To poor red setI turn to the brand for every occasion, whether I need a sexy set, a trusty two-piece or a cozy, comfortable separate, and it has yet to disappoint me.

,dora larson,

dora larson

For those who prefer understated luxury and care about comfort, few brands are as fail-safe as Dora Larson. Catering to a huge range of body shapes and sizes, the small, family-run label uses responsibly sourced ingredients and gives 1 percent of profits back to environmental charities. Signature styles are transparent, offering a slightly sexy style, but classic cotton options are also available. If you’re looking for a unique piece, these beautiful designs are far from mass produced.

in my opinion

Pour Moi is available for everything from everyday basics to luxury looking sets at an affordable price. Ranging in bra sizes from 32A to 40J, there’s something to fit almost everyone and no shortage of vibrant colors to subtle shades. Suspender belts, stockings, bikinis and sleepwear are also available, making it a one-stop-shop for everything you need to add to your underwear drawer.

very intimate

If you are looking for premium looking pieces without the luxury label price tag, Intimissimi will definitely pique your interest. The brand, which stocks men’s and women’s underwear, is known for its lace triangle bras, seasonal sets and beautiful bodysuits. Costing around £45 a bra, it’s not a cheap brand, but it makes the perfect gift for yourself or a lucky recipient.

,lemonade doll,

lemonade doll

Supporting small brands is still one of my favorite things to do, and this little label is worth adding to your notebook. Designed by a lovely woman named Lemon, this passion project aims to create beautiful pieces that are as comfortable and luxurious as they are comfortable, resulting in collections of underwired triangle-style bras and Brazilian briefs that often sell out. Fuller-bust options are also available, making the brand accessible to a huge range of shapes and sizes.

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Calvin Klein

Few underwear brands are as famous as Calvin Klein. In fact, CK briefs are considered one of the sexiest things one can own, so, of course, I had to include them in this round-up. Signature styles are casual, comfortable cotton bralettes with thongs or brief bottoms, but underwired, lace, and T-shirt styles are also available for anyone wanting to stick to more supported designs.

Best Valentine’s Day Lingerie

id sarieri

Luxury-lingerie-lovers, let us introduce you to ID Sarieri. These beautiful pieces are quite expensive, costing around £100 to £200, yet they will certainly satisfy those with upscale taste. Handmade by a team of 10, the attention to detail is unmatched.

Ann Summers

Ann Summers needs little introduction – this brand has been a stalwart on the great British high street for as long as I can remember. But even though I no longer dare to follow my classmates to the store, I’m still quite obsessed with the brand, especially when looking for sexy separates. From heart-embroidered silk sets to crotchless thongs, suspenders, bodysuits and more, it’s a one-stop shop for all your lust-worthy lingerie needs, and it even sells sex toys.

,agent provocateur,

agent provocateur

Some brands celebrate Valentine’s Day like Agent Provocateur, as the brand has a designated range every year specifically for the big day. The beating of love hearts, the flutter of wings and no shortage of sheer clothing is all on offer, putting a sexy seal of approval on almost every set. And best of all, role-playing costumes are also included, for those who like to get seriously spicy.

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gilda and pearl

This is another ideal pick for luxury lingerie lovers – it’s especially excellent with bridal lingerie and Valentine’s Day designs. This is a more expensive option, which, for physical girls, makes it more attractive, and will definitely be a perfect gift for a sexy surprise. My favorite items are the ribbon-tied sets, all made in the UK.

Gossard

For those who prefer lace, Gossard may be the perfect brand. In the mid to luxury range, the bra retails for around £40, a little something that’s also relatively affordable. Whatever bra style you want is available – from non-wired designs to strapless styles, with matching knickers in a range of colours. If you really want to amp up the sexy style for Valentine’s Day, the brand also stocks suspender belts and stockings.

Why can you trust IndyBest reviews?

Lauren is a fashion writer and has a keen eye for style. When selecting the best online lingerie stores, they looked at stores that used high-quality materials, a range of designs for every taste, and the widest number of sizes. And when it comes to anything fashion and beauty related, she has a keen eye for good quality. But Independent he has tested Best Homemade Gel Nail Kit, hair maskand this best strapless braSo for the best lingerie, you can rely on Lauren’s recommendations,

Looking for Valentine’s Day gift inspiration? Take a look at our Guide to the Best Gifts for Her

Uk chosenfashionlingerieOnlineShopswriter

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