The best Boxing Day sales, chosen by shopping experts, are live now

Boxing Day sales are a staple of the festive period in the UK. But the queues at shops have now been replaced by shopping sitting on your sofa (mince pie And mulled wine in hand), with all the largest retailers participating – think MS, next, john lewis, Amazon and more.

With Black Friday feeling like yesterday, it’s easy to feel doubtful about whether Boxing Day deals are actually worthwhile. As a consumer writer, I know how to spot a deal without even thinking about it — my biggest advice for you is to use price-tracking websites like PriceSpy and PriceRunner, so you can see how much the price of an item has changed over time and find the cheapest place to buy it.

This way I’ll be on the lookout for bargains during the Boxing Day sales so I can bring you the best deals. Rest assured, I will only offer products that are worth your money. Deals are expected as Boxing Day sales begin this week CurriesArgos and more, here’s everything you need to know – including the deals I’m expecting to see.

When will the Boxing Day sales start in 2025?

When will the Boxing Day sales start in 2025? Technically the Boxing Day sales start, as you guessed it, on Boxing Day (Friday, December 26). However, some retailers start their sales earlier for the benefit of last-minute Christmas shoppers, meaning – confusingly – some ‘Boxing Day’ sales start well before Christmas Eve even arrives. Although they are not officially labeling the sales as Boxing Day AmazonArgos, Curries, boots And John Lewis all have deals on right now.

The best early deals in the Boxing Day sales

Crowned “Best Value AirPods” by Tech Reviewer David Phelan in his Apple’s AirPods 4 reviewThese buds come with “excellent” sound quality and battery life. “The regular AirPods 4 are the direct successor to the second-generation AirPods and represent a huge upgrade for roughly the same price,” David said. “They do more, they sound better and they look cleaner than the second-generation models.” You can currently buy AirPods 4 from John Lewis for just £100, Argos, Curries And other retailers.

Electric toothbrushes are always on sale, so you’ll probably never have to pay full price for one. However, if you need it now, Currys has a slight discount on the Oral-B Pro 3 3500 – we haven’t tested this exact model, but Oral-B is one of our favorite brands when it comes to price. best electric toothbrushAccording to the brand, it comes with all the features: a timer function, a pressure sensor, and two weeks of battery life, As we get closer to Boxing Day I’ll let you know if it’s cheaper,

The latest Kindle Paperwhite in Amazon’s sale is almost 20 percent off. When technical writers steve hogarty reviewed Best Kindle for 2025Paperwhite took the top spot. Steve wrote, “For most readers, the mid-range Kindle strikes the best balance between cost and features.” He added, “The inclusion of a soft reading light that can be warmed for more comfortable reading at night is worth the small step up in price. Plus, you get a slightly larger display, thinner bezels, sharper text, and a significantly faster processor.”

Crowned the “Goat of Facial Cleansers” by IndieBest Beauty Writer lucy smithThe Elemis Pro-Collagen Cleansing Balm regularly appears in sales, so it’s worth a look if Santa doesn’t bring you some. This product was discounted by many retailers in the Black Friday sales, so I’ll be checking for further reductions in the Boxing Day deals. This formula also impressed beauty experts Lewis Whitbreadwho wrote in it Elemis Cleansing Balm Review That “it doesn’t irritate sensitive skin, smells amazing and is a fast and effective way to remove makeup”.

The gold standard for wearables in the wellness space, Aura Rings are rarely on offer – so this generous saving of £100 at Boots is worth shouting about (and it matches the Black Friday discount). in his ora ring 4 reviewSenior Technical Reviewer alex lee The main benefits compared to purchasing the Gen 3 version are “improved durability, comfort and accuracy”. Alex said: “This isn’t a generational upgrade compared to the Ora Ring 3, it’s simply solidifying its position as the best smart ring for sleep tracking and recovery.”

Discounts on the 2024 AirWrap ID models continue after Black Friday. The coveted Dyson purchase has been slashed by £50 by a number of retailers including Argos. beauty writer Elena Chabo test hair tools for that Dyson AirWrap ID reviewElena said the device will “prepare you for almost every styling need, cutting your styling time in half and reducing hair damage”, Promising great hair in 2026, buy it while stocks last,

Our senior tech reviewer says that with 8K graphics, more internal memory, and better ray tracing, the PS5 Pro is “the best console available right now, blowing the Xbox Series alex leeThis is the cheapest you can get it right now, but it was cheaper in the Boxing Day sale last year, so I’d keep an eye out for a better deal,

Senior tech reviewer says these are the “best sounding headphones ever” alex lee in his Sony WH-1000XM5 review“The captivating sound quality that handles every song with ease and the smart features are a next-generation upgrade to a pair of modern headphones,” They’re still not back to their pre-Black Friday price, and I’ll let you know if they get cheaper in the coming weeks,

under his guidance Best Mattresses of 2025resident sleep specialist sarah jones Chose Simba’s Hybrid Lux ​​as our top choice. She said it significantly improved her sleep, keeping her cool in the summer months and warm in the winter. Sarah wrote in her review: “I found it supported my joints and helped me lie straight. It also provided the ideal balance between a firm and medium sleep base.” It may be expensive, but with a £425 discount, now could be the perfect time to try it for yourself in 2026.

Right now, you can buy Ninja’s Crispy Air Fryer at its lowest price ever on Amazon. IndieBest’s senior technology reviewer said, “The modular design makes it easier to store, clean, and perhaps even upgrade in the future if Ninja releases larger bowls.” alex leein his Ninja Crispy Review“Even better, it cooked my food fast, thoroughly, and with delicious crispiness,”

A dehumidifier is a game changer for dealing with dampness and mold in your home, and this one from Daewoo is compact enough to fit on your desk. The tester said, “Daewoo’s 700ml unit is the best budget dehumidifier I’ve tested.” joan lewsley His best dehumidifier Increase. Although it’s not suitable for dealing with moisture in larger spaces, “it’s suitable for a downstairs toilet or camper van and is small enough to sit on a windowsill if you have condensation problems”. Last year the price was reduced in the Boxing Day sale, so this year we may see a reduction again.

How long do Boxing Day sales last?

Once upon a time, the Boxing Day sales only lasted one day, and bargain hunters had to rush out to secure goods. However, these days, the sale event runs through January, so there’s no need to rush.

Are Boxing Day sales better than January sales?

Don’t be fooled by the name – the Boxing Day sales aren’t much different from the January sales that follow. From December 26th to January 31st, you’ll find discounts on the same products, and prices will continue to drop even lower as we move into January.

However, if you’re looking for something specific, such as a garment in your size or a highly sought-after piece of technology, it may be worth shopping as soon as the discount hits, as sale items aren’t always replenished.

Why is it called Boxing Day?

Many of us were told that Boxing Day was named after the game, but in reality, the name came about during the reign of Queen Victoria when the rich would put gifts in boxes to give to the poor. It was traditionally a day off for servants.

Why you can trust us to get the best Boxing Day deals

At IndieBest, we’ve been covering major sales events for years, so we have plenty of experience finding the best deals. We only recommend deals on products we’ve tried and tested, or that come from brands we trust. Plus, we make sure to check deals using price-tracking tools, so we can tell you if you’re making real savings compared to shopping outside of the Boxing Day sales.

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