Taylor Swift fans rush for Eras merch as tour collection starts selling out from first concert

As Taylor Swift kicks off her Eras Tour in Glendale, Arizona, we take a look at what merch is on offer and where you can buy the new line.

The highly-anticipated Eras Tour sees Taylor Swift hit the road for the first time in five years. In that space of time, the All Too Well songstress has released four new albums and Taylor’s Version re-recordings of Fearless and Red. This means plenty of new material can be expected from the Eras Tour setlist, as well classic hits such as Love Story and You Belong With Me.

For any fans who didn’t swoop up Eras tour merch, or who are looking to get their hands on some before seeing Swift in concert, here’s everything you need to know about the new line.

Photo by Terry Wyatt/Getty Images

Taylor Swift’s Eras merch covers crewnecks to braclets

After announcing that she would be embarking on a 52-date tour of North America, Taylor Swift released a new merch line. It takes inspiration from all of the singer’s different Eras, embracing her Lover and Fearless sides as well as her rocking Reputation.

The following fashion items are included in the merch line: t-shirts, long-sleeve shirts, hoodies, crewnecks, pullovers, sweatpants, ponchos, and bandanas.

Swift has also included a number of homeware items in the Eras merch line. Any Swiftie wanting to kit out their place can get their hands on blankets, coasters, mats, cosmetic bags, posters, earbud cases, magnets, drinks tumblers, as well as notebooks, nails gems, and more.

A special bejewled bracelet, inspired by a track from Taylor Swift’s new album Midnights, is also on sale. It comes in at a mid-price range of $35.

Eras tour merch: Price range explored

With 48 items in the Eras merch collection, there is quite a significant range when it comes to pricing. The price range for this merch line is $10-75.

The most expensive items in the collection, at $75, are the Eras hoodies. There are five colorways when it comes to the hoodies from washed-out blue to beige.

Swift has 14 new t-shirt designs in the collection, all priced at $45. They each take inspiration from a different album or Era of Swift’s, meaning you can get the heart-printed Lover shirt or a clock-inspired Midnights look.

Where to buy Taylor Swift’s Eras tour merch

On the first night of the Eras tour, Taylor Swift fans could get their hands on the official merchandise from a truck stationed outside the venue. They are also being sold inside the venues by vendors at merch stands.

Fans who attended the opening night of the Eras tour reported that the merch on-site sold out quickly.

For anyone who didn’t manage to get their hands on their desired item, or for those who didn’t score tickets to the show, you can still buy the Eras merch online. The tour merchandise is currently for sale on Taylor Swift’s official online store.

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