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starbucks has officially kicked off the festive season with the release of its highly anticipated Holiday Cup.
The coffee chain’s Christmas-themed receptacles also hit stores Thursday seasonal menuSwapping out the Peppermint Mocha and Pumpkin Spice Latte for new festive flavors.
“There’s something definitely magical about that moment when the cup arrives – it feels like the season has officially started,” Starbucks creative director Christy Cameron said in a press release.
There are six Holiday Cups this year, including two icy versionAll of which feature Starbucks’ classic dark green and red colors. The company said the cups were inspired by plaid pajamas worn during the holidays, as well as Starbucks baristas’ aprons.
The two coffeehouse plaid designs are made for hot drinks, reflecting cozy holiday patterns that “date back centuries,” the company said.
“Coffeehouse plaid is a classic motif that complements the ribbon. It feels like little wrapped gifts for our customers,” Cameron said.
The other four holiday cups are decorated with green and red ribbons tied in festive bows, called the Merry apron strings design. Two of them are for hot drinks, while the other two are ice ones. All six cups come with a gift tag where baristas can write a message to customers.
“Returning to the coffeehouse and getting back to our roots is what really inspired us,” Cameron said. He said the designers are inspired by the moment each year when baristas switch from their green aprons to red aprons to signal the holiday season.
This year, the café will be decorated with evergreen garland and velvet bows starting November 6, when the holiday menu also becomes available.
Popular drinks returning include the Peppermint Mocha, Caramel Brulee Latte, Iced Sugar Cookie Latte and Iced Gingerbread Tea. Chestnut Praline Latte and Eggnog Latte will be joining the menu at the end of the season. Festive baked goods including the Snowman Cookie, Cranberry Bliss Bar and Sugar Plum Cheese Danish will also return to Starbucks locations.
Both are two new additions to the menu: Polar Bear Cake Pops and Cinnamon Pull-Apart Bread.
The coffee giant kicks off the holiday season in one week with a fan-favorite promotion red cup day Returning to the shops.
On November 13, Starbucks will be giving away a free 16-ounce limited-edition red reusable coffee cup with the purchase of any holiday-themed beverage at Starbucks. This deal is available for pick-up or delivery in-store, at the drive-thru, or on the Starbucks app.