founder of skin + Mi has said that changing humans with “robot” to prepare prescriptions would be harmful to individual skincare brand, with more than one million customers in five years.
James Mishraki, who made a business in 2020, stated that he was ready to embrace artificial intelligence (AI) if it could support his team of dermatologists.
Skin + ME users can send their skin photos through an online “counseling” and get a personal treatment plan, determined by a team that includes dermatologists and pharmacists.
They can then choose to sign up for a membership scheme costing £ 29.99 per month.
Mr. Mishraki said: “Human elements are a big part of why customers come to us.
“If we tell people that they are no longer going to talk to our dermatology team, but for a robot, we will risk losing sympathy and trust that people keep returning.”
But he said that AI can be potentially involved in future consultations if it leads to better results for customers and if it was supported by regulation.
He said, “I believe that privatization will be one of the largest trends because consumers are more intelligent, they have more access to information, and they are looking for more tools and out-run governance to suit their personal concerns,” he told the PA news agency.
Skin + ME model has increased popularity with the help of advertising campaigns centered around real customers, and it includes social media affecting.
A high number of customer comes into the brand with concerns about acne and brakeouts, or fine lines and wrinkles.
,People Put a selfie Instagram His ‘first and after’ and his friends look at it, “Mr. Mishraki said, saying that he has been” blown “from the level of marketing of words around the brand.
Business online and also sells a set of skincare products through major retailers boots And John Lewis.
It was revealed that with some holding membership for the length of its five -year survival since 2020, it has more than a million customers.
The company produced £ 37.5 million in revenue in the year by the end of August 2024, which is the most recent accounts published.