Shopper trailer released: IU’s new single narrated by DPR Ian

Korean singer IU has teased fans with her upcoming music video “Shopper.” The song is one of the two title songs from her yet-to-be-released sixth mini-album, The Winning. Another track is Holssi. The music video trailer has attracted special attention from the public, especially since it is narrated by artist DPR Ian. The collaboration between the two K-pop stars has sparked interest among viewers. IU’s mini-album will be released on February 20, and “Shopper” is the first song to be revealed to eager fans. On February 13, IU released the trailer for Shopper on her social media account.

The preview opens in a normal supermarket view. DPR Ian’s voice can be heard in the background narrating: “There used to be a shop. It wasn’t just any shop,” adding to the curiosity. He went on to explain that it was an “extraordinary” store filled with extraordinary items. The singer makes a brief appearance in the music video, and then the scene changes to IU, who can be seen walking down a supermarket aisle. Flashback shows DPR The store Ian was talking about was a mysterious store with some fantastical elements inside. In the final seconds of the video, IU picks up a candy from the floor with the word “Shopper” emblazoned on it. She winked at the camera before the song’s release date appeared on the screen.

IU and DPR Ian fans reacted to Shopper’s music video, expressing their excitement for the coming miracle. One user claimed that “the vibe feels so magical, uplifting, empowering and inspiring”. Another user quipped, “Can’t wait. So close to release.” Praising the mysterious music video, a third noted, “Of course it’s gonna be cinematic! Of course it looks like it will be Very out of this world! This is DPR IAN.”

IU has been entertaining her fans with a continuous stream of music releases. Previously, she collaborated with BTS member V on the song “Love Wins All”. The song was released on January 24, and although V did not lend his voice to the song, he appeared in the music video. The song depicts IU and V as two star-crossed lovers fighting for survival in a dystopian world.