Saudi Arabia hosts swimsuit fashion show for the first time

In an attempt to modernize Saudi Arabia, Crown Prince Mohammed bin Salman is rapidly changing the landscape of the country.

From launching futuristic projects like the NEOM Project to holding its first swimsuit fashion show, the state has come a long way.

Saudi Arabia held its first swimsuit show on Friday, showcasing the work of Moroccan designer Yasmina Qanzal.

His collection mostly consisted of one-piece suits in red, beige and blue. Qanjal’s choice of colors and designs was an attempt to reflect the culture and history of the Arab world.

“It’s true that this country is very conservative, but we tried to show beautiful swimsuits that represent the Arab world,” she said.

He added, “It’s an honor to be involved in such a historic moment.”

The show was part of the inaugural Red Sea Fashion Week and was held at the St. Regis Red Sea Resort near the west coast of Saudi Arabia.

The resort is part of the Red Sea Global Projects, which are central to MBS’s 2030 vision.

In October 2024, Saudi Arabia is also set to host its official fashion week, Riyadh Fashion Week, which will showcase designs that blend tradition and innovation.