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Shares in Sir Martin Sorrell’s advertising group S4 Capital rebounded after revealing that a fall in full-year revenue was not as severe as initially feared.
The company – founded by former founders WPP Boss Sir Martin confirmed that full-year trading exceeded previous pessimistic guidance, with net income now expected to be down around 8.5% year-on-year.
The company warned in November that revenue was down nearly 10%.
shares Shares surged 44% in early trade on Monday after the group said net revenue would now exceed forecasts of £664m Cityunderlying earnings from operations were also above consensus of £75 million.
The group also confirmed it plans to pay a final dividend of 1p per share.
The stock has been under pressure in recent months, falling to record lows amid a series of profit warnings.
advertise Marketing firms have been hit hard over the past year as businesses cut back on spending due to economic uncertainty, U.S. President Donald Trump’s trade war and a shift toward artificial intelligence.
Sir Martin said: “It is pleasing to see delivery above revised net income and operating EBITDA (earnings before interest, tax, depreciation and amortization) guidance and the significant improvement in liquidity.
“However, there is still much work to be done around net revenue and margin growth in 2026 and beyond, which we will cover in our 2025 results report in March.
“The proposed final dividend of 1p demonstrates the board’s confidence in continued improvement.”
But he added continued caution about trading conditions.
“In an increasingly volatile world, customers continue to carefully evaluate where they should expand and how to apply new technologies such as artificial intelligence, blockchain and quantum to increase efficiency,” he said.