Pensioners Be really invisible In UK With television advertisement, Only two percent appear in the 70s Among the campaigns last year, research has shown.
Reported by commissioned Channel 4 As part of its mirror on the industry project and by agency Tapestry, it was found that other groups such as pregnant women and disabled people are also being sidelined. Research audited the top 500 advertisements in all broadcasters during a period of two, four-week. This is the sixth year which the company has researched.
Despite this More than 70s for about 14 percent of the population According to the latest National Census of the United Kingdom, he portrayed only two percent of advertisements.
Pregnant women appeared in only 0.1 percent of advertisements, while people with disabilities unchanged a figure in just 4 percent since 2018, despite making almost one of the five of the population.
Conversely, black people represent much more on the screen. The study suggests that they were depicted in more than half of advertisements in 2022, which increased by 37 percent in 2020 after the Black Live Matter Movement.
According to the 2021 census, black people create about 4 percent of the population in England and Wales.
South Asians appeared in 17 percent of advertisements, representing East Asians compared to 1 percent of the public, while East Asians were present in 11 percent of the campaigns.
Marcus Rider, Chief Executive Officer of Film and TV Charity, said that the decision in the imbalance industry reflects the need for widespread diversity among manufacturers.
“Variety should always be far more about the head count,” he said that Many times“Is the black person seen as just a regular father? Sometimes it seems as if, after the age of 30, all black people die. The owners see the target contrary to killing accuracy.”