Pathaan craze: Midnight shows of Shah Rukh Khan’s film added to meet ‘unprecedented’ demand, says trade analyst

It has been hours since Shah Rukh Khan’s Pathaan was released in theatres across India and it seems like the craze isn’t going anywhere soon. Given its huge response on the opening day, Yash Raj Films have now added a post-midnight, 12.30 am show, across the country beginning Wednesday, to meet the public demand. Also read: Pathaan movie review: Shah Rukh Khan’s comeback film is high on action, low on logic

Film trade analyst Taran Adarsh confirmed the development, “PATHAAN’ MIDNIGHT SHOWS BEGIN… #YRF adds late night shows of #Pathaan – starting tonight [from 12.30 am] – across #India to meet the unprecedented public demand.”

Directed by Siddharth Anand, Pathaan marks Shah Rukh’s return to a full-length film. It also stars Deepika Padukone and John Abraham in lead roles. The film opened to massive celebrations among fans across India, followed by sessions of dancing, hooting, and even whistling in single-screen theatres and multiplexes, packed with crowds.

According to PTI, it opened on 5,000 screens with big cities, such as Delhi-NCR and Mumbai, beginning with shows as early as 6 am and 7 am. Apart from this, more than 300 screens were added to meet the demand, which now stands at 8,500 worldwide, as per Taran.

“It’ll be the first blockbuster of 2023. 2022 was disappointing for Hindi film industry. But Pathaan will act as oxygen for the ailing lungs of the industry…Controversy brings your film to limelight. Don’t underestimate the audience,” said Taran during…

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