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this boxing day sales It’s already here, and there’s good news if you’re looking for a stylish new wearable, the Oura Ring 4 has dropped to its lowest price ever, matching the discounts we saw over the Black Friday weekend.
Oura, this is the most important one in our roundup The best smart ringsthe default titanium style is reduced by up to 30% on its website, while the more premium ceramic range can save up to £50. Not only that, major third-party retailers have also followed suit. boots, curry, Amazon and john lewis All of this reduces the price of the Oura Ring 4 from £349 to £249.
The deal on the Oura website will run until Monday, January 5, giving shoppers just over a week to get their hands on the wearable at a seriously low price. We’ve seen some lackluster Boxing Day deals, but if you’re planning on buying an Oura ring anyway, these discounts are definitely worth considering.
I think the standard silver Oura Ring 4 is the best value for money option. As mentioned above, you can currently pick one up from a number of retailers for £249, making it the cheapest way to buy Oura’s latest wearable.
Oura website would be my first choice. By contacting the source directly, you can enjoy a free sizing kit to ensure your wearable device has the proper fit.
But should you buy one? The Oura Ring is an impressive product, which is why it ranks high on the IndyBest rankings The best smart rings round up. The latest iteration “is an overall improvement over the third generation – with improved design, battery life, functionality and in-app experience,” said The Independent Fitness and Health Editor Emily Lavinia on her Oura Ring 4 Review.
“The price of this product Oura Ring That might put some people off, but I think this is a more lifestyle-oriented tracker than most. It’s a more valuable investment for regular people who want to take control of their health, work with AI coaches, and share reports with doctors. It doesn’t seem as exclusive or athlete-focused as many other wearables. “
But the Oura ring isn’t for everyone. Take me for example. As someone who often holds a barbell or does gymnastics, a finger-worn fitness tracker doesn’t appeal to me because it interferes with my grip.
Keep this in mind when weighing whether to buy an Oura ring – health-conscious folks and those looking to optimize their lifestyles will love it, while avid fitness buffs may want to stick with a traditional ring smart watch.
also reduced boots, curry, Amazon and john lewis.
Why You Can Trust IndyBest Reviews
The IndyBest team consists of a group of professional writers who specialize in their respective subject areas. Whether you’re shopping for tech, fashion, homewares, hardware, food, or fitness products, they’ve spent a year reviewing the best products and recommend those that impress in their testing.
emily lavinia and Harry Bullmore yes The Independent Fitness and Wellness Editor and Senior Fitness Writer, respectively. In 2025, they tested from best protein powder and kettlebell arrive top supplements and Probiotics. They also rarely don’t have at least one wearable device on their wrists and fingers.
In addition to this, they also pay close attention to the prices of the products that impress them. This way, when sales season arrives, they can recommend quality products at truly great prices while avoiding exaggerated price cuts.
Want more bargains? Check out IndyBest’s guide Best Boxing Day Promotional Deals