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January sales are underway and, independentAs a fitness writer, I’m happy to see that the Oura Ring 4 is still at its lowest price ever (and that’s during Black Friday.
Oura wearables secure top spot among top tech reviewers, Alex Leereview The best smart ringsthanks to its leading features, superior activity tracking and durable design. Alex wasn’t the only one to admire the ring. Fitness and wellness editor Emilie Lavinia also appreciates it, noting that it’s taken her health and happiness to new heights. However, there’s a problem – it’s very expensive, which is why annual sales are a great time to invest in wearables.
Thankfully, the Oura Ring 4 is £100 off and the ceramic design is £50 off on the Oura website (the sale runs until January 5th) as well as on third-party retailer platforms, so if you’re thinking of snapping up this super deal, keep scrolling to find out everything you need to know.
Read more: The best deals in Amazon’s January sale
I think the standard silver Oura Ring 4 is the best value for money option. As mentioned above, you can currently pick one up from a number of retailers for £249, making it the cheapest way to buy Oura’s latest wearable.
Oura website would be my first choice. By contacting the source directly, you can enjoy a free sizing kit to ensure your wearable device has the proper fit.
But should you buy one? The Oura Ring is an impressive product. The latest iteration “is an overall improvement over the third generation – with improved design, battery life, functionality and in-app experience,” said The Independent Fitness and Health Editor Emily Lavinia on her Oura Ring 4 Review.
“The price of the Oura ring may put some people off, but I think it’s a more lifestyle-focused tracker than most. It’s a more valuable investment for regular people who want to take control of their health, work with an AI coach, and share reports with their doctors. It doesn’t seem as exclusive or athlete-focused as many other wearables.”
But the Oura ring isn’t for everyone. Take me for example. As someone who often holds a barbell or does gymnastics, a finger-worn fitness tracker doesn’t appeal to me because it interferes with my grip.
Keep this in mind when weighing whether to buy an Oura ring – health-conscious folks and those looking to optimize their lifestyles will love it, while avid fitness buffs may want to stick with a traditional ring smart watch.
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Why you can trust IndyBest to bring you the best Oura Ring 4 deals
The IndyBest team consists of a group of professional writers who specialize in their respective subject areas. Whether you’re shopping for tech, fashion, homewares, hardware, food, or fitness products, they’ve spent a year reviewing the best products and recommending the ones that impress.
emily lavinia and Harry Bullmore yes The Independent Fitness and Wellness Editor and Senior Fitness Writer, respectively. In 2025, they tested from best protein powder and kettlebell arrive top supplements and Probiotics. They also rarely don’t have at least one wearable device on their wrists and fingers.
In addition to this, they also pay close attention to the prices of the products that impress them. This way, when sales season arrives, they can recommend quality products at truly great prices while avoiding exaggerated price cuts.
Want more bargains? Check out IndyBest’s guide Best prices in January sales