The irony is palpable.
Oregon head football coach Dan Lanning shaded Colorado head coach Deion Sanders during his pump-up speech to his squad ahead of the teams’ highly anticipated clash Saturday afternoon at Autzen Stadium.
Sanders’ brash persona and dramatic transformation of Colorado has garnered seemingly endless headlines after the Buffalos beat TCU, Nebraska and Colorado State to start the season.
“Today, we talk with our pads,” Lanning told his team. “You talk with your helmet. Every moment. The Cinderella story is over, man. They’re fighting for clicks, we’re fighting for wins. There’s a difference. This game isn’t gonna be played in Hollywood, it’s gonna be played on the grass.”
Manning, of course, delivered the line in front of cameras, and the clip promptly went viral on social media… with plenty of clicks.
The speech seemingly worked, however, as the Ducks stormed out to a 28-0 lead.
Multiple Colorado players were recorded stomping on Oregon’s logo on the field prior to the game.
Sanders and Colorado have been the biggest story in college football, as Sanders has radically changed the team’s expectations in his first season taking over.
After winning just one game last year, Sanders overhauled nearly the entire roster and was outspoken about the team’s plans to compete with college football’s elite.
It’s certainly not the first time there’s been drama between Sanders and another coach.
Ahead of last week’s game against rival Colorado State, Rams coach Jay Norvell said “When I talk to grown-ups, I take my hat off and my glasses off, that’s what my mother taught me.”
It was a clear shot at Sanders, who often wears sunglasses and a hat as part of his iconic look.
Sanders subsequently said the comments made the matchup “personal.”
One week prior, Sanders’ son, star quarterback Shedeur, ripped Nebraska coach Matt Rhule for “extreme disrespect.”