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boxing day sales are here, and if you’ve been looking for a flashy new wearable device, there’s good news as the price of the Ora Ring 4 has dropped to its lowest price ever – which is on par with the savings we saw during Black Friday weekend.
Ora, which tops our roundup best smart ringshas cut up to 30 per cent on default titanium styles on its website, as well as claiming savings of up to £50 on the more premium ceramic collections. Not only that, but major third-party retailers have also followed suit boots, Curries, Amazon And john lewis The price of the Ora Ring 4 has been reduced from £349 to £249.
The deals on Ora’s own website will run until Monday January 5, giving shoppers just over a week to purchase their wearables for a fraction of the price. We’ve seen some disappointing deals on Boxing Day, but if you were planning on buying the Ora Ring anyway, these discounts are definitely worth considering.
Read on to learn more about the fitness tracker and the current discounts.
I think the standard silver Oura Ring 4 is your best option for value for money. As mentioned above, you can currently buy one from several retailers for £249, making it the cheapest way to get Ora’s latest wearable device.
The Oura website would be my favorite. By going straight to the source, you can enjoy a free sizing kit to make sure your wearable device fits properly.
But should you buy one? The Ora Ring is an impressive product, that’s why it’s on the top of IndieBest best smart rings Increase. The latest iteration is “a big step up from Gen 3 across the board – the design, battery life, features and in-app experience have all been improved”, he said. The Independent’s Fitness and Wellbeing Editor emily lavinia His ora ring 4 review,
“The price of ura ring Some people may be disappointed, but I would argue that this is a more lifestyle based tracker than others. It’s a more valuable investment for regular people who want to take charge of their health, work with an AI coach and share reports with their doctor. “It doesn’t feel as special or athlete-focused as many other wearables.”
But the Aura Ring isn’t for everyone. Take me, for example. As someone who can often be found holding a barbell in hand or practicing gymnastics, a finger-worn fitness tracker doesn’t sound appealing as it gets in the way of my grip.
Keep this in mind when considering whether to buy the Oura ring – health-oriented people and those looking to optimize their lifestyle will love it, while avid gym-goers may want to stick with the traditional. smart watches,
Why can you trust IndyBest reviews?
The IndieBest team is a collection of expert writers who live and conquer their subject areas. Whether you’re shopping for tech, fashion, homeware, hardware, food or fitness, they’ve spent the year reviewing the best products and recommending the products that impressed in testing.
Emily Lavinia and harry bullmore Are The Independent’s Fitness and Wellbeing Editor and Senior Fitness Writer respectively. In 2025, they tested everything best protein powder And kettlebells till top supplement And probioticsThey are also rarely without at least one wearable item on their wrist and fingers,
Additionally, they also keep track of the prices of the products they were influenced by. This way, when the sales season comes, they are able to recommend quality products at really good prices, bypassing extreme price cutting.
Want more bargains? Check out IndieBest’s guide to Best Boxing Day Sale Deals