OpenAI is building a search product to take on Google, Confused

OpenAI is developing a feature for ChatGPIT that can search the Web and cite sources in its results, according to a person familiar with the matter, potentially in collaboration with Alphabet Inc.’s Google and AI search startup Perplexity. Can compete with.

According to the person, who asked to remain anonymous discussing private information, the feature allows users to ask ChatGPT a question and receive answers that pull details from the web along with citations from sources such as Wikipedia entries and blog posts. Will allow. One version of the product also uses images along with written answers to questions when relevant. For example, if a user asked ChatGPT how to replace a door handle, the results might include a diagram to illustrate the task, the person said.

The Information reported on a search product under development in February. Details of how the product will work have not been disclosed previously. OpenAI declined to comment.

OpenAI is under immense pressure to expand the capabilities of its best-known product as a growing list of rivals pursue chatbots – and search AI has proven to be a major area of ​​interest for the industry. Perplexity has gained popularity — and a $1 billion valuation — by offering an AI-powered search engine that emphasizes accuracy and citations. Google is also rushing to rethink its core search experience around AI and is expected to unveil the latest plans for its Gemini AI model at its annual I/O event next week.

There is tremendous speculation on social media about OpenAI’s discovery plans. Some users on X, formerly known as Twitter, recently pointed to the existence of the web page search.chatgpt.com as an indicator that a search feature could be coming from OpenAI. Visitors to that URL will see a “not found” message in small type on the page, but over the weekend it was briefly re-routed to the official website, chatgpt.com, where users can interact with the chatbot.

Such a feature would expand what OpenAI currently provides to some users. Chatbot can automatically pull online search results for certain queries – such as current weather in San Francisco – but this feature is currently limited to those who pay for the chatbot. In some cases, this option also provides quotes. But there may be problems with the product: When asked Sunday, “What did President Biden do this weekend?” It said he was in Delaware. While accurate, it cited a news story from 2023.

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