Super Bowl LIX is about to begin in a few hours and the stage is all set for Kendrick Lamar’s performance at halftime. The famous rapper had announced it back in September 2024 on his official Instagram account that he would be taking the stage at the Super Bowl halftime this year and fans are all here for his iconic performance, but let’s take a look at the impact Super Bowl will have on Kendrick Lamar’s earnings and net worth.
Kendrick Lamar’s Performance At Super Bowl LIX Halftime Will Have A Huge Impact On His Net Worth And Career
Super Bowl is one of the most watched events in the whole world but that does not mean Kendrick Lamar is taking a fat cheque home. As per Joanna Hunter, the NFL spokesperson, had spoken to Forbes in 2016 and said, “We do not pay the artists”.
The reason for this is, the Super Bowl guarantees a huge number of viewers which have a direct impact on the artist’s album sales and streaming views. Back in 2016. Joanna also said to Forbes, “We cover expenses and production costs.”
When Justin Timberlake took the stage in Super Bowl 2018, he saw a 534% increase in his sales as per Forbes. Even Maroon 5 saw a 434% increase in sales when they performed at the Super Bowl 2019, according to Forbes.
When famous pop star Rihanna performed at the Super Bowl halftime in 2023, not only did she see increase in viewership for her music but also a huge jump in the sales of her beauty brand, Fenty.
Rihanna had a 640% increase in streams, as reported by Spotify. According to the Express US, Rihanna’s performance at the 2023 Super Bowl halftime had a media impact value of a whopping $88.3 million as per Launchmetrics’ insight tool.
In 2020, Jeniffer Lopez and Shakira took the stage for Super Bowl halftime and by the end of the night, Jeniffer Lopez had 2.3 million new Instagram followers.
Kendrick Lamar Just Won A Grammy For His Diss Track And Fans Are Urging To Perform “Not Like Us” At Super Bowl Half Time
This is the impact that Super Bowl has on the artists who perform at the event. Kendrick Lamar is one of the most iconic rapper who has been popular for decades now. With his recent Grammy win, fans are all hyped up to watch him perform today.
There is also a bit of controversy surrounding Kendrick Lamar’s performance today. Many fans are urging him to perform his popular track “Not Like Us”. But the problem is that Drake had filed a lawsuit against this track. It is not really confirmed if the NFL management will allow Kendrick Lamar to perform this song tonight.
The Super Bowl begins at 6:30 PM ET today.
Also Read: Super Bowl LIX Major Updates: 4 Shocking Controversies before the Kansas City Chiefs vs Philadelphia Eagles Match