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The Next Beauty Advent Calendar has been on my radar since its first iteration in 2020, and last year the retailer upped its game by offering two varieties of its Christmas Cosmetics Countdown, which included mid-range and luxury products. While you’d be forgiven for placing Next in a different camp as to taste selfridges And SephoraThis year the retailer is back with another pair of calendars that can’t be ignored — and can rival even the big hitters.
25 Days of Beauty (£95, next.co.uk) and luxury beauty calendar (£185, next.co.uk) Both sit in the sweet spot in pricing, with the former costing less. looks amazing And AsosWhile the luxury version is cheaper than all the high-end department stores (Freedom And Harvey Nichols Inclusive). The real question is whether this strength indicates that something is lacking beneath the surface. I don’t think so
In contrast, the content for the next two rounds looks better than ever and is packed with brands people want to see in 2025, from Hello Sunday and bondi sands To Noble Isle and Neom. Read on to see what I got up to while unboxing the products, including testing them, counting down full sizes, and more.
how i tested

While December is still more than a month away, I opened up both of Next’s beauty advent calendars for 2025. I paid attention to the packaging, the size of the products, the brands included, and any other standout qualities that set them apart from other beauty advent calendars. You can read a detailed description of my testing criteria at the end of the review.
Why can you trust IndyBest reviews?
lucy smith Is the beauty writer for The Independent. He has written a detailed guide for best beauty advent calendarAnd have written reviews of everything Sephora’s Beauty Advent Calendar To The arrival of Asos’ face and bodyShe also makes sure to stay updated about new launches.
Looking for more advent inspiration? I Unboxed the Liberty Beauty Advent Calendar – Here’s My Honest Review