News18 Bangla leads, ABP Ananda lags; dominates West Bengal market

According to the latest data from the Broadcast Audience Research Council (BARC), News18 Bangla has surpassed ABP Ananda in both cumulative reach and market share in the 8 am to 8 pm time slot. News18 Bangla has shown a continued upward trend to emerge as the most significant leader in the West Bengal market.

News18 Bangla has performed strongly in the past seven weeks and gained higher market share, surpassing Republic Bangla, TV9 and Zee 24 Ghanta by 50.6%, 71.8% and 188% respectively. (Source: BARC, Market Share, Week 5’24, All India, TG: 15+) All Day

The channel’s cumulative coverage is impressive, leading ABP Ananda by 27.8%. (Source: BARC, Weekly Cume Reach’000, Week 4’24, All India, TG 15+) All Day

News18 Bangla also demonstrated leadership in terms of market share between 8 am and 8 pm, reinforcing its position as the premier news destination in West Bengal. News18 Bangla holds 26.2% market share, trailing ABP Ananda’s 24.2% market share. (Source: BARC; West Bengal; All 15+; All Day, 08:00 – 20:00; Period: Week 5’24; Market Share %)

News18 Bangla Committed to providing the fastest, most authentic and relevant information, the channel has enhanced its programming with a renewed focus on highlighting local issues while also bringing a national perspective to its viewers.

News18 Bangla’s exhaustive coverage of different districts of West Bengal plays a key role in its success story. It reflects the channel’s commitment to providing serious, inclusive journalism that resonates with audiences across the state.